How to Conduct a Print Campaign

Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.

Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper box!

Print marketing should go hand-in-hand with a web presence as well!

www.bouncemarketing.org | 844-319-9600

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Why Business Cards are Still Relevant

Here are five reasons why the old school business card are still important -- and why you should have a pocket full of them at all times.

1. Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.

Two individuals with their heads buried in their phones typing away won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.

2. Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.

You can encounter a potential lead or contact at any time -- tradeshows, industry conferences, happy hour, airport lounges -- and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.

3. When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number. Your goal is to make a memorable first impression.

Yes fancy cards, they cost more -- but think of how many unnecessary expenses you can cut to allocate funds for great business cards. Hold off on the ping pong table and espresso machine for the office and get some business cards that will make a great first impression.

4. A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.

If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.

5. Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.

If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.

www.bouncemarketing.org | 844-319-9600

Optimizing Your Advertising

It’s no secret that in today’s world digital media is a major component of many small business’s marketing efforts, but don’t forget print advertising remains one of the best ways to increase customer awareness and build a positive, credible reputation.

1. Acess to a targeted audience.
2. Extended reach.
3. Improved audience engagement.
4. It’s easy!
5. It’s cost-effective.

Not sure if you are optimizing both print and digital? The experts at Bounce Marketing in Central Florida, can help make sure your marketing strategy is as diverse as your audience. Contact us now to see how Bounce Marketing can get your business in print!

www.bouncemarketing.org | 386-734-9600

Reasons Why Flyers Are Still So Important

Reasons Why Flyers Are Still So Important

1. Shoppers are kinetic. We aren’t always online. Even if you have your smart phone handy, sometimes it’s easier to pick up paper. Prospects hang onto paper more–so long as it is well-written and has a great design (that’s print designers and web designers must work together).

2. Face-to-face connection. When we’re face-to-face with a prospect, it’s nice to be able to hand over/lean over or pass something physical between you. Besides the connection that is communicated by the body language here, the sales team also looks professional to the prospect; a flyer helps you come across organized and prepared for a sales conversation.

Even better, with a flyer you don’t have to “send someone away” to go and look at your website. You can discuss what’s right in front of you together, without the distractions of an electronic device immediately offers.

3. Win-Win for customer and vendor: another point of contact in the sales cycle. These days you need more than 7 points of contact before a prospect trusts you. Having a flyer to send gives you a reason to touch back with your prospect. It allows you to give them more information, raise more objections and ask you more meaningful questions. This further the sales cycle for the sales professional and most importantly: it’s better for the customer who’ll be able to make a more educated purchasing decision.

It's a technological world but that doesn't mean print is dead. Tangible objects like a flyer or trifold should go hand in hand with a well designed website. One works with another.

www.bouncemarketing.org | 386-734-9600 | plus.google.com/+BounceMarketingIncDeltona

Come in today to discuss how we can get your business marketed today!

Versatility
Marketing brochures are among the most versatile tools you can use to inform customers of your products or services. Retail stores and offices that experience a lot of customer traffic often have brochures with product information at the front of the store or in the waiting room. Banks, for instance, create brochures on each category of financial product for customers to review as they wait in the lobby. Marketers also take brochures to trade shows and presentations to hand out to potential customers or business associates.

Marketing Kits
Brochures work well in combination with a media kit or promotional giveaway. Media kits are packets of company or product information sent to news media for use in developing reviews or feature stories on the business. The brochure gives a good overview of the company. You can also include brochures in giveaway packages, such as with a bag and T-shirt handed out at a trade show. Combining the brochure with tangible items of interest to the recipient may attract more attention to it.

Information
Brochures offer much more room for company and product information than other print items, such as a newspaper or magazine ad or direct mail letter or postcard. Even a simple trifold design allows for a colorful front page and five separate sections for product and service information. You can tell a story in a brochure over the course of the layout and end it with a call to action. Coupons with special deals and discounts are also commonly included, which may prompt immediate business.

Costs
The relatively low cost of producing brochures compared with other marketing options adds to their value for small businesses. A single brochure may cost as little as $1 to $3 to produce, depending on the design, color content and finish quality. And the more brochures you order, the less expensive each one is.

Come in today to discuss how we can get your business marketed through print services.

www.bouncemarketing.org | 386-734-9600

Reasons Why Flyers Are Still So Important

Reasons Why Flyers Are Still So Important

1. Shoppers are kinetic. We aren’t always online. Even if you have your smart phone handy, sometimes it’s easier to pick up paper. Prospects hang onto paper more–so long as it is well-written and has a great design (that’s print designers and web designers must work together).

2. Face-to-face connection. When we’re face-to-face with a prospect, it’s nice to be able to hand over/lean over or pass something physical between you. Besides the connection that is communicated by the body language here, the sales team also looks professional to the prospect; a flyer helps you come across organized and prepared for a sales conversation.

Even better, with a flyer you don’t have to “send someone away” to go and look at your website. You can discuss what’s right in front of you together, without the distractions of an electronic device immediately offers.

3. Win-Win for customer and vendor: another point of contact in the sales cycle. These days you need more than 7 points of contact before a prospect trusts you. Having a flyer to send gives you a reason to touch back with your prospect. It allows you to give them more information, raise more objections and ask you more meaningful questions. This further the sales cycle for the sales professional and most importantly: it’s better for the customer who’ll be able to make a more educated purchasing decision.

It's a technological world but that doesn't mean print is dead. Tangible objects like a flyer or trifold should go hand in hand with a well designed website. One works with another.

www.bouncemarketing.org | 386-734-9600 | plus.google.com/+BounceMarketingIncDeltona

Showing That You are Prepared at all Times is a Great Indicator That You are Professional

Here are five reasons why the old school business card are still important -- and why you should have a pocket full of them at all times.

1. Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.

Two individuals with their heads buried in their phones typing away won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.

2. Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.

You can encounter a potential lead or contact at any time -- tradeshows, industry conferences, happy hour, airport lounges -- and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.

3. When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number. Your goal is to make a memorable first impression.

Yes fancy cards, they cost more -- but think of how many unnecessary expenses you can cut to allocate funds for great business cards. Hold off on the ping pong table and espresso machine for the office and get some business cards that will make a great first impression.

4. A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.

If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.

5. Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.

If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.

www.bouncemarketing.org | 386-734-9600

Five Reasons Why the Old School Business Card Are Still Important

Here are five reasons why the old school business card are still important -- and why you should have a pocket full of them at all times.

1. Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.

Two individuals with their heads buried in their phones typing away won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.

2. Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.

You can encounter a potential lead or contact at any time -- tradeshows, industry conferences, happy hour, airport lounges -- and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.

3. When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number. Your goal is to make a memorable first impression.

Yes fancy cards, they cost more -- but think of how many unnecessary expenses you can cut to allocate funds for great business cards. Hold off on the ping pong table and espresso machine for the office and get some business cards that will make a great first impression.

4. A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.

If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.

5. Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.

If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.

www.bouncemarketing.org | 386-734-9600

Business Cards Designs for West Volusia and all of Central Florida!

We all know, you can get business cards from almost anyone...

But, when you think about ordering some more - why don't you consider calling Bounce! - Bounce Marketing is a 501c3 charity supplying free youth workshops to at-risk teens since 2011. We give away over 1000 hours of dedicated time to young people at no cost to them - so we humbly ask for your support. 

So stop getting business card designs from just 'anyone' - go to 'someone' like Bounce!

Target Your Clients with Bounce Marketing

Remember to target the client's interest and lifestyle to quickly find common ground to talk about. Free advice from: bouncemarketing.org

We were established in late 2011 to help assist with improving or starting any organization, helping the underprivileged, and inspiring youth. Since then, we have grown rapidly and continue to focus on their important needs.

Inspired Marketing!

Enjoy new blog posts regularly at the cflprofessionals.com ... enjoy!!

We create amazing designs for printing and websites. Plus we offer computer repair, online marketing management, and training too! All these great investments make our charity workshops and programs possible.

bouncemarketing.org - 386-734-9600

8 Steps in the creating value in the sale

Marketing and sales all come down to new business or new donors or retaining existing clients. Did you know there is a logical way to create value with your clients. Here is how to do it....

1 - Collect relevant information about your client's wants or needs. Learn about who they are, what they do, what they don't, and all useful information about their company or organization.

2 - Normalize your service or product in your client's mind.  Creating a brand identity or a simple to understand message is critical.  Don't confuse your clients - tell stories which relate to mission and vision.  How did

3 - Refine or customize your service or product to fit your client's desires

4 - Organize the necessary information and/or details to ensure you can over-deliver yet under-promise.

5 - Report or update regularly to your clients on progress that has been made.

6 - Deliver! Deliver! Deliver!

7 - Follow up and have an open conversation about the service or product.

8 - Lastly.... ASK FOR THE NEXT PROJECT OR DONATION!

Want more call us at 386-734-9600 or read more at bouncemarketing.org | cflprofessionals.com