Give Your Company An Easily Recognizable, Vibrant Logo!

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning. It often follows the naming the business and coincides with the development of a company motto or slogan and other visual representations. Having an effective logo can benefit your company.

A logo gives your company an easily recognized visual symbol. By placing this image on all correspondence materials, marketing collateral, your website and emails, you give people consistent exposure to your brand. The more people are exposed to your logo, the more synonymous the logo becomes with your name and brand. This allows you to put your logo on promotional materials and even products as a stand-alone representation of your business when your name won't fit or doesn't look as good.

www.bouncemarketing.org | 386-734-9600

Target Your Clients with Bounce Marketing

Remember to target the client's interest and lifestyle to quickly find common ground to talk about. Free advice from: bouncemarketing.org

We were established in late 2011 to help assist with improving or starting any organization, helping the underprivileged, and inspiring youth. Since then, we have grown rapidly and continue to focus on their important needs.

Inspired Marketing!

Enjoy new blog posts regularly at the cflprofessionals.com ... enjoy!!

We create amazing designs for printing and websites. Plus we offer computer repair, online marketing management, and training too! All these great investments make our charity workshops and programs possible.

bouncemarketing.org - 386-734-9600

Bounce Marketing Institute wants to help you get noticed!!

Create a 10 year plan which aligns with Your Vision...

bouncemarketing.org - 386-734-9600

Web Design | Print Design | Computer Repair | Training

610 Deltona Blvd., Deltona, FL 32725

Deltona Web Design | Orlando Web Design | DeLand Web Design | Sanford Web Design | Longwood Web Design | DeBary Web Design

Bounce Marketing, Institute provides training and free youth workshops. Plus our design studio offers printing, websites, and more.

We supply full service branding plans and products for our client's to ensure business, civic, or personal growth.We wish to give free consulting services to businesses, individuals, & community groups, plus to offer various affordable solutions to assist in the successful efforts of those in the community.

We offer to give free educational workshops for professionals and youth groups. This is made possible by designing (or re-designing) websites, creating business cards, logos, banners and other affordable advertising solutions. Please visit our blog webpage:http://bouncemarketinginstitute.blogspot.com/ OR our webpage: www.bouncemarketing.org

SEO Tipswhen it comes to Keywords!

Search Engine Optimization (SEO) techniques related to keywords, and how they can help your business get found online.

Keywords are words and phrases people type into the search engine (i.e. Google, Bing, Yahoo, etc.), to find what they’re looking for. This is the verbiage that drives the web; triggering advertising and marketing initiatives. Effective use of keywords means inserting them into appropriate website content, which search engines use to “find” content online and index it according to specific search terms.

This process works exactly the way traditional book indexing does, in that the system identifies the location of words of interest and enables users searching for the words to know where to go to find them. The only difference is that the medium is digital instead of print, and the words are accessed by clicking “search,” as opposed to looking them up in an alphabetical list

Psst...Our offices are located at: 610 Deltona Boulevard, Deltona, FL 32725, USA 

Researching Keywords 

All this only works if the keywords used in your content are the right ones. There’s no point, for example, in using keywords relating to your brand, unless people are likely to use your brand name to search. For example, if users search for “facial tissues” and your keyword is “Kleenex,” they aren’t going to find you, so you need to know which specific terms they are using when they search. “Tissues,” “facial tissues” and even“soft facial tissues” might do it, but if what they are really searching for is “extra thick soft facial tissues,” some research using Google’s keyword tool will demonstrate this fact. 

Long-Tail Keywords

The more specific the keywords are that you use, the fewer the results will be and the better your chances of appearing in them. So, while millions of people search for “tissues,” only a small percentage may be looking for your product. However, if you sell only extra thick soft facial tissues in pink, you want to use keywords that say just that. This is called a long-tail keyword, and it’s far more targeted and specific, so only users who type in the full phrase will arrive at your search result. However, given that those who do are more likely to buy your product than, say – someone searching for green tissues, it’s a worthwhile effort to make. 

Keyword Density

Gone are the days when you could publish content jam-packed with keywords. At one time, a keyword density of 7 % was considered optimal. That means using the keyword seven times in every 100 words, and it was called keyword stuffing at one time.

Now, that might be doable if you’re using a generic term like “marketing,” but for a long-tail keyword like “extra thick pink facial tissues,” it’s a little more difficult.

When Google realized that too many websites contained text that read like gibberish, just for the sake of getting keywords in the text, and/or used a higher density than 2% or 3%, their Panda and Penguin algorithm updates of 2011 and 2012 penalized those sites. Now sites are also checked for quality grammar and spelling, as well as duplicate content. Today, keyword density is down to between 0.5% and 1.5% tops! 

Keyword Ranking

This is the effective use of keywords everyone wants to achieve – high keyword ranking on their main keywords. “High” ranking means your website is ranked in the top 100 sites for use of a specific keyword. After 100, they stop counting. The level of difficulty of the keyword, as determined by its competitiveness, also has bearing on this, because it helps to balance the equation. For example, the lower the number of searches on a keyword, the less competitive it is, and the more likely you are to be in the top 10 or 100 with that keyword. So it might be easy to rank highly for “extra thick soft pink facial tissues” because nobody else is using it, than it is for simply “tissues,” which might have 100,000 monthly searches, but is also being used on countless unrelated websites.

Understanding the effective use of keywords is a critical “get found” online marketing strategy. Using it to your advantage can be a difference maker in your online marketing success.

Are you ready to schedule an appointment for: web. print. training. IT or to learn more about one of our community improvement programs?  Call us at 386-734-9600 or visit at bouncemarketing.org.

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5 reasons why you need a responsive website design,

5 reasons why you need a responsive website design, including expanded reach, SEO benefits, reduced cost, content more readable, etc. 

At one time, all you needed was to have a single-platform website. Then along came mobile browsing, and the stats available indicated that you needed a mobile (.mobi) site. With the arrival of the iPad and other tablets, responsive website design is the go-to option to have. Responsive website design automatically adapts to the screen shape, size and other parameters of all web-enabled devices, and there are a number of reasons why you need this for your small business, church or ministry website. 

Reason #1: Mobile is Huge – and Getting Bigger

Between 2010 and 2012, the share of web traffic coming from mobile devices (smart phones and tablets) grew by 163%, and a mobile data forecast from Cisco predicts that by the end of 2013 there will be more mobile devices on earth than people. Mobile now accounts for 12% of U.S. users’ online content consumption, and the numbers are growing.

According to Google trainer, Ty Schlegel, “Google searches on mobile devices are on pace to overtake searches on desktop computers in the next 18 months.”

This means that if you want to reach people with your message, your website needs to be available on mobile devices without the typical problems associated with loading and viewing of regular web pages on a small screen. These include:

• Difficulty reading the text
• Image display issues, and
• Eternal scrolling to reach the navigation buttons 

Reason #2: Your Content is More Easily Readable

If you’ve ever tried to read a non-responsive blog post or web page on your smart phone, you’ll know how difficult it can be. If the page is static, you’re able to view a couple words at a time, and end up scrolling from side to side just to view a line of text. On the old .mobi sites, the text would typically display at what the device felt was a readable size, but you still had to scroll down forever to view it all, and images were often reduced to one or two to resolve loading issues.

With responsive website design, however, tapping the screen optimizes the content for the device, and you can “pinch” or “unpinch” a section of the view to zoom in or out. These options make the website eminently more readable than either the computer-based site, or the old mobile site was able to be. 

Reason #3: One Site Costs Less than Several

Few websites are designed for mobile only, which means you either have to forfeit the mobile traffic, or you need to design two (or more!) different sites. Sure, most web design platforms have offered auto-creation of mobile sites for some time, but they still require a fair bit of work to make them look right.

The biggest drawback to having separate sites is remembering (and finding the time) to update both every time you add content to the site. By having a single, responsive website design, you can:

• Create the site once
• Perform each update once only, and
• Don’t need to worry about the growing variety of devices used to access it 

Reason #4: There are SEO Benefits

You know from one of our former posts that search engine optimization (SEO) is an important outreach strategy, and that it’s critical for driving traffic to your site. Responsive website design helps improve your searchability for a variety of reasons:

• Search engines like Google want to send users to sites they want to view. Stats show that if the performance of a website on mobile devices frustrates users, 61% will return to search for another site. The engines will take note that there could be a usability problem and stop sending them to that site.
• Duplication of content, as you know by now, is a big no-no for search. Having one or more mobile sites, as well as your regular site, means either you publish the same content in more than one place, which lowers your ranking, or you change the content for each of the sites – which increases your costs and effort.
• Mobile ranking – Google has said that it gives sites that are optimized for mobile higher rankings in search.

Reason #5: You Reach More Users

See Reason #1 – as mobile usage continues to grow, without a site optimized for the plethora of devices in the market, you simply won’t have the same reach as you would if you have just one that’s optimized and uses a responsive website design. And this doesn’t only apply to a youthful target market, although three-quarters of Americans under the age of 43 use smartphones to access the web. Seniors are joining the ranks of mobile users in droves, with 69% of Americans over the age of 65 years now owning a mobile device, while 53% of them now use the Internet. These stats indicate that regardless of your target audience demographic characteristics, if you want to reach them you must be available on mobile.

Technology continues to change. Going forward, responsive website design is an important part of your online strategy. 

Learn More at: www.bouncemarketing.org 

Does your website build client trust?

Bounce Marketing offers Web Design for new start ups & growing organizations!

Did you know that a few website hyperlinks can be one of the most trusted forms of "advertising" online for your business or charity? 

People that are ready to spend their money today are wary and don't spend unless they have to. (or if they know with some certainty that they're dealing with a reputable business or charity) 

Your website is that 'avenue' to gain their trust.

Here are some interesting percentages of people that feel they can gain a high level of trust when getting information about an individual/organization online. (This survey was done by: Source Forrester Research Inc.):

*Email from people you know: 77%
Consumer Product Ratings/Reviews: 60%
*Portals/Search Engines: 50%
Yellow Pages (not online): 48%
Print Newspapers: 46%
*Social Networking Site Profiles from people you know: 43%
Print Magazines: 39%
Radio: 39%
TV: 38%
*Email from a company: 28%
Direct Mail: 25%
Message Board posts: 21%
*Online Classifieds: 20%
*Personal Blog: 18%
*Social Networking Site Profiles from a company: 18%
*Company Blog: 16%

All the starred items should have a live hyperlink to bring them to your website. This hyperlink will help gain trust and confidence of your prospective client. Do you need to re-design or design a website? Call us at 386-734-9600 or check out our website: www.bouncemarketing.org