Why Business Cards Are Best

1.  Business cards give people the ability to follow up

When you meet someone and develop that instant rapport you want to give them a chance to follow up with you instantly without having to reach for a pen or their phone.

If left with no other choice do not hesitate to hand over your phone to the other person and have him type in his contact details and vice versa.

Another option is to use phone apps that allow the gadgets to exchange contact information.

Although these options are available to many there will always be instances where you meet someone who may not have all of these technological things on them or isn’t comfortable using them.

This is why nothing can still replace the business card in encouraging people to follow up with you.

2.  Business cards show that you are a professional

The littlest things we do send out the biggest messages.

Something as simple as a business card is indicative that you took the time to actually put your information in a card. This immediately separates you from 99% of the other men out there who may be students like you or are out there seeking a job like yourself.

3.  Having a business card keeps one focused on the goal

In situations where one is trying to look for work it is not unusual to participate in a few networking events.

If you decide to go to events like these with a certain number of business cards on your person then you can immediately create a goal for yourself.

An example of a goal would be to make to distribute the 50 business cards that you brought along to the event. You can also create secondary goals such as collect at least 20 of others’ business cards or have at least 15 to 20 people express interest in following up with you.

If you decide to approach networking events in this manner then your business cards can serve as a reminder and keep you focused on the goal -which is to follow up with people regarding possible opportunities.

4.  Business cards can help make you referable

Business Card ExchangeA good business card will not only contain one’s name and contact details. It should also mention what that person’s skills are.

Having this extra detail can make all the difference because although the person that you initially give your business card may not know what to do with you and your skills, he may know someone in his network that has in need of someone like you.

It is good to remember that random encounters with different people happen all the time. And when they do, you always want to be prepared to take advantage of these meetings and the opportunities that could arise from them.

To me there is no such thing as luck.

Luck happens when preparation meets opportunity.

In saying that make sure that you always have your business cards with you so when opportunity comes you are already prepared and you too may get “lucky” and find success.

www.bouncemarketing.org | 386-734-9600 | plus.google.com/+BounceMarketingIncDeltona

Why Business Cards Are Important

Here are five reasons why the old school business card are still important -- and why you should have a pocket full of them at all times.

1. Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.

Two individuals with their heads buried in their phones typing away won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.

2. Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.

You can encounter a potential lead or contact at any time -- tradeshows, industry conferences, happy hour, airport lounges -- and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.

3. When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number. Your goal is to make a memorable first impression.

Yes fancy cards, they cost more -- but think of how many unnecessary expenses you can cut to allocate funds for great business cards. Hold off on the ping pong table and espresso machine for the office and get some business cards that will make a great first impression.

4. A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.

If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.

5. Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.

If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.

Why Print Marketing Is important In A Digital Age

 

Why Print Marketing is Still Important in the Digital Age

Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.

Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper box!

Don’t be afraid to use your print materials to drive traffic to your other marketing channels. Are you looking to increase engagement to your social media? Put it on your print! When designing promotional materials like flyers that feature sales or deals go ahead and put a call to action to follow you on Facebook for similar offers. You could direct people to subscribe to your email blast for lead capture (if you don’t want to stick with print and send them direct mail instead). You could even just focus on driving people to your website to learn more about other offerings. Remember, marketing is about building a relationship with your customers, and print is just one way to communicate.

www.bouncemarketing.org | 386-734-9600

Why Are Flyers Important For Your Business?

Reasons Why Flyers Are Still So Important

1. Shoppers are kinetic. We aren’t always online. Even if you have your smart phone handy, sometimes it’s easier to pick up paper. Prospects hang onto paper more–so long as it is well-written and has a great design (that’s print designers and web designers must work together).

2. Face-to-face connection. When we’re face-to-face with a prospect, it’s nice to be able to hand over/lean over or pass something physical between you. Besides the connection that is communicated by the body language here, the sales team also looks professional to the prospect; a flyer helps you come across organized and prepared for a sales conversation.

Even better, with a flyer you don’t have to “send someone away” to go and look at your website. You can discuss what’s right in front of you together, without the distractions of an electronic device immediately offers.

3. Win-Win for customer and vendor: another point of contact in the sales cycle. These days you need more than 7 points of contact before a prospect trusts you. Having a flyer to send gives you a reason to touch back with your prospect. It allows you to give them more information, raise more objections and ask you more meaningful questions. This further the sales cycle for the sales professional and most importantly: it’s better for the customer who’ll be able to make a more educated purchasing decision.

It's a technological world but that doesn't mean print is dead. Tangible objects like a flyer or trifold should go hand in hand with a well designed website. One works with another.

www.bouncemarketing.org | 386-734-9600 | plus.google.com/+BounceMarketingIncDeltona

Why Business Cards Are Important In A Digital World

 

Everything we do in business today is digital -- sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon.

Here are five reasons why the old school business card is still important -- and why you should have a pocket full of them at all times.

1. Swapping contact information digitally is impersonal.
2. They are an effective direct marketing tools.
3. A business card is the first impression of your brand.
4. Creative business cards get shared -- continuing to market for you.
5. Business cards show you are prepared.

Fear not. Conversations will still end with, “Let me give you my business card,” at least for a little longer.

www.bouncemarketing.org | 386-734-9600

Optimizing Your Advertising

It’s no secret that in today’s world digital media is a major component of many small business’s marketing efforts, but don’t forget print advertising remains one of the best ways to increase customer awareness and build a positive, credible reputation.

1. Acess to a targeted audience.
2. Extended reach.
3. Improved audience engagement.
4. It’s easy!
5. It’s cost-effective.

Not sure if you are optimizing both print and digital? The experts at Bounce Marketing in Central Florida, can help make sure your marketing strategy is as diverse as your audience. Contact us now to see how Bounce Marketing can get your business in print!

www.bouncemarketing.org | 386-734-9600

How Can Print Help Your Business?

Looking for way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy for your target market to become saturated with online advertisements and email marketing. It’s time to take a proven approach to reaching your prospects, print.

According to PrintIsBig.com, U.S. and worldwide industry statistics, U.S. advertisers spend on average $167 per person on direct mail to earn $2,095 worth of goods sold. That’s a 1,300% return on investment!

Still not sure if investing in print is right for you? According to Forbes Magazine, print materials and publications offer your customers and prospects a different brand experience that online. Below are 4 reasons why your print publications will make a lasting impact on your target market.

-Print is Tangible. Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received.

-Print is Credible. Like the feeling you get when you see The New York Times or your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and comeback at any time to resume your reading. And print requires “real estate”. As marketers, we like this! A printed piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.

-Print Establishes Your Brand. Printed publications and other branded materials is an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that helps to establish brand recognition.

-Print Helps You Reach Your Target Market. The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it be a niche market or the general public. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.

Print is not dead and should go hand-in-hand with a beautifully designed website.

www.bouncemarketing.org | 386-734-9600 | plus.google.com/+BounceMarketingIncDelton

Print Advertising!

Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.

Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper box!

Print marketing should go hand-in-hand with a web presence as well!

www.bouncemarketing.org | 386-734-9600

Reasons Why Flyers Are Still So Important

Reasons Why Flyers Are Still So Important

1. Shoppers are kinetic. We aren’t always online. Even if you have your smart phone handy, sometimes it’s easier to pick up paper. Prospects hang onto paper more–so long as it is well-written and has a great design (that’s print designers and web designers must work together).

2. Face-to-face connection. When we’re face-to-face with a prospect, it’s nice to be able to hand over/lean over or pass something physical between you. Besides the connection that is communicated by the body language here, the sales team also looks professional to the prospect; a flyer helps you come across organized and prepared for a sales conversation.

Even better, with a flyer you don’t have to “send someone away” to go and look at your website. You can discuss what’s right in front of you together, without the distractions of an electronic device immediately offers.

3. Win-Win for customer and vendor: another point of contact in the sales cycle. These days you need more than 7 points of contact before a prospect trusts you. Having a flyer to send gives you a reason to touch back with your prospect. It allows you to give them more information, raise more objections and ask you more meaningful questions. This further the sales cycle for the sales professional and most importantly: it’s better for the customer who’ll be able to make a more educated purchasing decision.

It's a technological world but that doesn't mean print is dead. Tangible objects like a flyer or trifold should go hand in hand with a well designed website. One works with another.

www.bouncemarketing.org | 386-734-9600 | plus.google.com/+BounceMarketingIncDeltona

The Importance of Brochures/Flyers

The Importance of Brochures/Flyers

For any business to flourish, publicity and marketing are vital for success. One way of creating awareness for your business is to carry out a print marketing campaign.

If you do not know a lot about a print marketing campaign you will probably think you do not need it. Well, in fact, it is a very important part of any companies marketing plan.

And here is why:

A print marketing campaign can potentially increase the success of any company as it helps in globalizing the brand. It can help in creating awareness regarding your business and the more awareness you create, the better the chances of people opting for you
r products or services.

In a print marketing campaign, you should try and interact with your business clients and outline the benefits of your company’s services with a special advantage on the products or services your company offers.

The brochures/flyers should contain the right amount of information about your business and the best offers and products which the consumer is likely to be interested in. Also, highlighting special offers or discounts is a great way to catch your customers attention.

Using our services you can create a print marketing campaign or a campaign targeted to very specific areas. Local campaigns work well for smaller businesses that want to increase their popularity locally and really help to ensure that local people make your business their first choice to call.

www.bouncemarketing.org | 386-734-9600

Give Your Company An Easily Recognizable, Vibrant Logo!

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning. It often follows the naming the business and coincides with the development of a company motto or slogan and other visual representations. Having an effective logo can benefit your company.

A logo gives your company an easily recognized visual symbol. By placing this image on all correspondence materials, marketing collateral, your website and emails, you give people consistent exposure to your brand. The more people are exposed to your logo, the more synonymous the logo becomes with your name and brand. This allows you to put your logo on promotional materials and even products as a stand-alone representation of your business when your name won't fit or doesn't look as good.

www.bouncemarketing.org | 386-734-9600

Bounce Marketing shares when to say 'no'

We are all busy.  Actually busy has become the new status symbol and that isn’t just at work.  We spend our time prioritizing – sorting out the urgent, important and the things that can be left for later.

As a business owner or manager, it would be wonderful if you could dedicate the time needed to all staff; however, this is often not the case.  It is necessary to prioritize competing demands.  It is important that you don’t get caught up and engrossed in the trivial just because it seems urgent at the time from the person making the demand be it a staff member or a customer.

There is an empowering word in our language that is not used enough and that is the word “no”.

Check out our other blog - www.cflprofessionals.com 

 Whether you are a manager or a parent, using the word ‘no’ allows you to:

• Set boundaries
• Have more control
• Improve your time management
• Have some free time
• Less stress and pressure
• Increased energy
• More clarity around what is important

When you can’t say no, you may feel:

• Overworked
• Stressed
• Not in control
• Resentful

There is an art to saying ‘no’ and not actually saying ‘no’.  Some examples include:

• Can I get back to you later today?
• I can’t see you now, how about 2 pm in your office?
• I wish I could help you but …
• I wish I could do that but …
• I know someone who would do a great job with that …

When as a business owner or manager you are using your time wisely, that means you can be focused on what you are meant to be focused on, which is usually building the business and achieving goals and objectives.

www.bouncemarketing.org

Implant Solutions Today - Deltona!!

Dental implants have become the best way to replace teeth. They have clearly been changing the way people live. They are designed to provide a foundation for replacement teeth that look, feel, and function like natural teeth. Dental Implants can replace a single tooth, they can replace multiple teeth, or a full arch of teeth.

Dental implants provide effective solutions for missing teeth problems!

Call Dr. David T. Turbyfill today to schedule your free consultation. Our team will help you understand all of your options, pricing and financing.
1-844-FIXBITE
www.implantsolutionstoday.com

Dental Implants Defined!

Hey Deltona Residents!!

WHAT ARE DENTAL IMPLANTS?

The implants themselves are tiny titanium posts that are surgically placed into the jawbone where teeth are missing. These metal anchors act as tooth root substitutes. The bone bonds with the titanium, creating a strong foundation for artificial teeth. Small posts that protrude through the gums are then attached to the implant. These posts provide stable anchors for artificial replacement teeth.

Implants also help preserve facial structure, preventing bone deterioration that occurs when teeth are missing.

Call Dr. David T. Turbyfill today to schedule your free consultation. Our team will help you understand all of your options, pricing and financing.

(386) 837-1236
www.ocsurgicalsolutions.com

And let's congratulate to Dr. David Turbyfill on successfully passing his Board Re-certification Exam!

Targeted Networking Strategies by Bounce Marketing Institute

Printing for Deltona, DeBary, Sanford, DeLand, Lake Mary, and all of Central Florida!

Ed Pisani can help you make your print designs turn out great!  

www.bouncemarketing.org

WEBSITES - PRINTING - TRAINING - COMPUTER REPAIR

We are now offering "financing" on big ticket projects! Ask us for details today - 407-439-9600

610 Deltona Blvd., Ste A, Deltona, FL

Why use Targeted Networking Strategies?

In any growing business, it is critical to spend every dollar wisely. Many business people don't understand network marketing and quickly get disappointed with the results (or lack there of). They view time, money to be invested, sometimes low self confidence, little ROI, and various other factors as reasons not to network.

Mainly, the challenge to overcome is not having a networking strategy.

Just going to any networking meeting available is not a strategy by the way. Further, most small business people do just that - they go to the first networking group and join! They feel great because they got some 'networking done' without considering was that the right group for their business. What would be a better use of their time initially is defining and planning a 'Targeted Networking Strategy'.

So - what is it?

A Targeted Networking Strategy is communications with specific messages to targeted recipients, making the business's message more relevant and helping a business person communicate more effectively in a networking group (or at an event). That's the easy answer, but there is more factors to consider.

1 - Money = Does the networking event supply your business with people that can 'afford' to buy your product or service? Most business owners believe every networking group has their prospective buyers available and investing in that networking group is money well spent. But if the product or service is a high ticket value and the attendees are not qualified to buy. Why be there? It is better not to assume but to research the group to ensure your target audience is actually there.

2 - Time = Does the networking event produce sales over the long term? Again, many small business owners only want the fast sale to help pay the bills now and don't consider entrenching themselves for bigger sales once strong relationships are established. These sales may come from referrals or the prospective buyer understanding your business is involved for the long haul.

3 - Visibility = Does the networking event give you the chance to deliver your message briefly during each meeting? Many small business people are happy to be present at a meeting because they are the face of their business but miss the fact that they are representing themselves until people know they are representing a business as well. Consider this for a second: it is great to attend an event, but if a buyer is on the other side of the room and doesn't know your business is there. Why be there? Or, if your right next to a buyer that doesn't know what you business is fully capable of doing because you don't get a chance to speak. Why be there?

Want more or have questions?
Call Bounce Marketing at 386-734-9600 to schedule a 'no cost' targeted networking strategy appointment for your business.

BounceMarketing.org talks about Mentoring and Coaching!!

Coaching and mentoring are two forms of training that provide employees with:

• Knowledge
• Skills
• Attitudes

This enables employees to perform their job to the best of their abilities.  The aim is to develop people for future jobs within the organisation.  Training was known as a long-term investment in human capital; however, in today’s work environment, continuous learning is imperative.

(Stop By at 610 Deltona Blvd., Deltona, FL to learn more)

Training has the following benefits:

• Improves quality
• Boots productivity
• Helps the organisation to be competitive
• Strengthens employee commitment
• Responds to customer needs
• Assisting in meeting individual and organisational goals

Training and mentoring are indispensable in your organisation; this can include:

• Informal
• On-the-job training
• Classroom training
• Electronic training
• Experiential training
• Mentoring
• Coaching

Needs Analysis

The first step in the process is to identify any training gaps or areas for improvement either for the individual or the organisation as a whole.

Once you have identified the training needs, it is about finding the training that suits the individual.

Just keep in mind, the more you invest in your staff and their training, the more they will reward you with improved work practices and generally getting more done in less time.  This, in turn, will impact on your bottom line.  That is one reason why it is well worth investing in training, coaching and mentoring.

Learn More about this subject at BounceMarketing.org

SEO Tipswhen it comes to Keywords!

Search Engine Optimization (SEO) techniques related to keywords, and how they can help your business get found online.

Keywords are words and phrases people type into the search engine (i.e. Google, Bing, Yahoo, etc.), to find what they’re looking for. This is the verbiage that drives the web; triggering advertising and marketing initiatives. Effective use of keywords means inserting them into appropriate website content, which search engines use to “find” content online and index it according to specific search terms.

This process works exactly the way traditional book indexing does, in that the system identifies the location of words of interest and enables users searching for the words to know where to go to find them. The only difference is that the medium is digital instead of print, and the words are accessed by clicking “search,” as opposed to looking them up in an alphabetical list

Psst...Our offices are located at: 610 Deltona Boulevard, Deltona, FL 32725, USA 

Researching Keywords 

All this only works if the keywords used in your content are the right ones. There’s no point, for example, in using keywords relating to your brand, unless people are likely to use your brand name to search. For example, if users search for “facial tissues” and your keyword is “Kleenex,” they aren’t going to find you, so you need to know which specific terms they are using when they search. “Tissues,” “facial tissues” and even“soft facial tissues” might do it, but if what they are really searching for is “extra thick soft facial tissues,” some research using Google’s keyword tool will demonstrate this fact. 

Long-Tail Keywords

The more specific the keywords are that you use, the fewer the results will be and the better your chances of appearing in them. So, while millions of people search for “tissues,” only a small percentage may be looking for your product. However, if you sell only extra thick soft facial tissues in pink, you want to use keywords that say just that. This is called a long-tail keyword, and it’s far more targeted and specific, so only users who type in the full phrase will arrive at your search result. However, given that those who do are more likely to buy your product than, say – someone searching for green tissues, it’s a worthwhile effort to make. 

Keyword Density

Gone are the days when you could publish content jam-packed with keywords. At one time, a keyword density of 7 % was considered optimal. That means using the keyword seven times in every 100 words, and it was called keyword stuffing at one time.

Now, that might be doable if you’re using a generic term like “marketing,” but for a long-tail keyword like “extra thick pink facial tissues,” it’s a little more difficult.

When Google realized that too many websites contained text that read like gibberish, just for the sake of getting keywords in the text, and/or used a higher density than 2% or 3%, their Panda and Penguin algorithm updates of 2011 and 2012 penalized those sites. Now sites are also checked for quality grammar and spelling, as well as duplicate content. Today, keyword density is down to between 0.5% and 1.5% tops! 

Keyword Ranking

This is the effective use of keywords everyone wants to achieve – high keyword ranking on their main keywords. “High” ranking means your website is ranked in the top 100 sites for use of a specific keyword. After 100, they stop counting. The level of difficulty of the keyword, as determined by its competitiveness, also has bearing on this, because it helps to balance the equation. For example, the lower the number of searches on a keyword, the less competitive it is, and the more likely you are to be in the top 10 or 100 with that keyword. So it might be easy to rank highly for “extra thick soft pink facial tissues” because nobody else is using it, than it is for simply “tissues,” which might have 100,000 monthly searches, but is also being used on countless unrelated websites.

Understanding the effective use of keywords is a critical “get found” online marketing strategy. Using it to your advantage can be a difference maker in your online marketing success.

Are you ready to schedule an appointment for: web. print. training. IT or to learn more about one of our community improvement programs?  Call us at 386-734-9600 or visit at bouncemarketing.org.

Remember to like us on Facebook: www.facebook.com/bouncemarketing

Are you in the right career or not?

All the professional development programs, time management techniques and goal setting won’t assist and support you if you are not engaged at work.

Ask yourself, “Am I in the right job?”

• Do I look forward to work?
• Can I attach personal importance to the work I do?
• Can I see myself in this profession in the medium to long term?
• Is this job a short-term step to a greater long-term plan?
• Are you making a good living wage?

There are many stories of people who have worked in a particular industry or location for a long time and eventually realize that it’s no longer for them. Bounce!., can help you!

Signs that you could watch out for which can let you know that you might be disengaged at work:

• Frequent colds
• Headaches
• Forgetfulness
• Tiredness
• Poor sleep
• Loss of sense of humor
• Bad tempered with family, work colleagues and friends
• Drinking
• Job Hunting online or in the newspaper

Of course there are a lot more signs but these are just a few.

If you are disengaging at work, ask yourself why are you there?  Some people find themselves in a particular profession because:

• Your parents wanted you to
• Your partner wanted you to
• You made a mistake
• You had financial pressures and this was an option at that time
• The work was attractive but it has now changed
• You thought you could grow in the job
• It was the easy option
• It was the first option

You may have disengaged from work not because of the actual job; it may be because of the environment.  We spend a lot of time at work and the environment is important.

It is time you started to ask yourself some questions.  We spend a lot of time at work, so it is important to be engaged and enjoy what you do.

• Think about what aspects of your work you enjoy.
• Think about what aspects of your work you don’t enjoy.
• What could you do differently at your current workplace?
• Are you still at the same workplace because of the pay?
• Are you at the same workplace because of the benefits – sick leave, long service leave, easy job?
• Do you see yourself in this industry for many years or not?

When you have taken time to evaluate and answer these and other questions honestly, then you can either make some changes to your current work position and profession or change?  It’s always your choice!

Bounce Marketing Institute is available with training courses to help you!

Visit us at bouncemarketing.org