Reasons Why Flyers Are Still So Important

Reasons Why Flyers Are Still So Important

1. Shoppers are kinetic. We aren’t always online. Even if you have your smart phone handy, sometimes it’s easier to pick up paper. Prospects hang onto paper more–so long as it is well-written and has a great design (that’s print designers and web designers must work together).

2. Face-to-face connection. When we’re face-to-face with a prospect, it’s nice to be able to hand over/lean over or pass something physical between you. Besides the connection that is communicated by the body language here, the sales team also looks professional to the prospect; a flyer helps you come across organized and prepared for a sales conversation.

Even better, with a flyer you don’t have to “send someone away” to go and look at your website. You can discuss what’s right in front of you together, without the distractions of an electronic device immediately offers.

3. Win-Win for customer and vendor: another point of contact in the sales cycle. These days you need more than 7 points of contact before a prospect trusts you. Having a flyer to send gives you a reason to touch back with your prospect. It allows you to give them more information, raise more objections and ask you more meaningful questions. This further the sales cycle for the sales professional and most importantly: it’s better for the customer who’ll be able to make a more educated purchasing decision.

It's a technological world but that doesn't mean print is dead. Tangible objects like a flyer or trifold should go hand in hand with a well designed website. One works with another.

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Reputation and Reliability

Reputation and Reliability
Print is tangible and holds a power over people that digital can’t replicate. It’s been around since before digital was even conceptualized, and it has been delivering reliable information to audiences since it was created. Take Time magazine, for example — the average person would trust an article they published over one of the many less-credible digital sources. While online publications often produce content that gets debated or disproven, print remains a stable, trustworthy resource for people to get the information they want.

Stay Off This Bandwagon
Because of the fact that so many businesses have all but left the print game, a customer receiving an actual parcel in the mail is noteworthy due to the rarity of the occurrence. With everyone clamoring to announce the death of print, and multitudes of newspapers and magazines closing their doors, there exists now a power vacuum into which an authority like your company can step. The key is precision targeting by engaging a niche audience, and using what you know about your audience to your advantage.

The likely reason our society has not translated virtually all of our books and advertisements to the digital world is that, ultimately, print advertising effectiveness is still real and demonstrable. The intangibility of articles hovering in cyberspace leaves something to be desired in customers. Yes, internet marketing has its advantages, especially because of easy national and international distribution potential. However, consider print media the underdog in an exciting matchup. With everybody betting on digital because they “got a hot tip” that print is washed up, leveraging the medium and making revenue from your efforst is within reach of your brand.

Print Is Now a Missed Opportunity
As multitudes of advertisers maintain their focus on digital, you can stand apart from your competitors by utilizing the medium that is getting left behind. There’s a print publication for every type of audience, and yes, people are still reading them — especially loyal readers. You can tap into a market you’re missing out on, and make a lasting impression that differs from your digital messages. Print advertising effectiveness boils down to your ability to develop a strategy that appeals to the publication’s niche audience, no matter if we’re in a digital era or not. Market pessimism may be holding you back, but the truth is that print still leads to ROI that will add to your bottom line — and you don’t want to miss that opportunity.

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Print Helps You Reach Your Target Market

Print is Tangible. Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received.
Print is Credible. Like the feeling you get when you see The New York Times or your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and comeback at any time to resume your reading. And print requires “real estate”. As marketers, we like this! A  printed piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.

Print Establishes Your Brand. Printed publications and other branded materials is an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that helps to establish brand recognition.

Print Helps You Reach Your Target Market.  The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it be a niche market or the general public. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.

Print Can Be More Engaging. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spend 43 minutes reading a magazine.

Less Print, Is More For You. With more companies taking their marketing efforts online, the old has become new again as print becomes the new trend. But this isn’t your parents’ world of print communications! Marketers have more information and data to make calculated decisions about content, consumption, consumers, and collateral types. Customers’ and prospects’ email inboxes are overflowing with unsolicited ads and non-worthy news, most of which is largely ignored. With this in mind, designing and sharing a great printed marketing piece should be high on your list of strategic marketing initiatives.

Print and a website presence should go hand and hand. Let Bounce help you today!

www.bouncemarketing.org | 386-734-9600

SEO Bounce Marketing Understands it...

Local SEO marketing gives businesses the opportunity to geographically target future customers. However, these people will only become your customer if they are made aware of your company’s existence. (bouncemarketing.org can help you with this) When you enter a search on a desktop, 20% of the results are local listings. When searching on a mobile device, the local listing results increase to 50%. More importantly, leads garnered from organic search have a 14.6% close rate compared to 1.7% for direct campaigns such as direct mail and print advertising.

The secret to local SEO is giving the search engines a clear message that you are open for business and easily found. Because they will never call you on the phone to ask if you are reputable, it is our job (bouncemarketing.org) to make sure your business is listed correctly in a wide variety of directories and databases. Those listings, coupled with good social media and reviews, create a message to Google and Bing that you are open for business and reputable. Call us for a more comprehensive breakdown of the factors we can help you with local SEO marketing. 386-734-9600 | bouncemarketing.org

SEO Orlando | SEO DeBary | SEO Deltona | SEO Lake Mary

Creating a web marketing strategy is time well spent for any business. Marketing efforts on the web can be tracked, targeted and employed into multiple mediums to create a holistic and effective strategy. Discover what’s important in today’s internet marketing landscape and how it applies to you and your business. Increase the quantity and quality of traffic to your website.

Bounce Marketing is an expert in search engine optimization, pay-per-click advertising, remarketing, email marketing, and social media marketing (like Facebook, Twitter & many others); and we can track, analyze, and report on web metrics that are relevant to your business or charity.

Depending on your budget and objectives, these services can be packaged together or stand-alone to focus on a specific strategy or end-goal. If you’re not sure what you need, let us customize a plan for you. 

We can take your objectives and identify what online marketing services can help accomplish those needs efficiently and effectively. We stay up-to-date on the ever changing landscape of online marketing, so you can be confident your online marketing plan is current and cutting-edge. Leave the heavy lifting to us, so you can stay focused on your business/charity and your customers/donors.

Please schedule an appointment with us to get started today, then stay for the free consulting!

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