Reputation and Reliability

Reputation and Reliability
Print is tangible and holds a power over people that digital can’t replicate. It’s been around since before digital was even conceptualized, and it has been delivering reliable information to audiences since it was created. Take Time magazine, for example — the average person would trust an article they published over one of the many less-credible digital sources. While online publications often produce content that gets debated or disproven, print remains a stable, trustworthy resource for people to get the information they want.

Stay Off This Bandwagon
Because of the fact that so many businesses have all but left the print game, a customer receiving an actual parcel in the mail is noteworthy due to the rarity of the occurrence. With everyone clamoring to announce the death of print, and multitudes of newspapers and magazines closing their doors, there exists now a power vacuum into which an authority like your company can step. The key is precision targeting by engaging a niche audience, and using what you know about your audience to your advantage.

The likely reason our society has not translated virtually all of our books and advertisements to the digital world is that, ultimately, print advertising effectiveness is still real and demonstrable. The intangibility of articles hovering in cyberspace leaves something to be desired in customers. Yes, internet marketing has its advantages, especially because of easy national and international distribution potential. However, consider print media the underdog in an exciting matchup. With everybody betting on digital because they “got a hot tip” that print is washed up, leveraging the medium and making revenue from your efforst is within reach of your brand.

Print Is Now a Missed Opportunity
As multitudes of advertisers maintain their focus on digital, you can stand apart from your competitors by utilizing the medium that is getting left behind. There’s a print publication for every type of audience, and yes, people are still reading them — especially loyal readers. You can tap into a market you’re missing out on, and make a lasting impression that differs from your digital messages. Print advertising effectiveness boils down to your ability to develop a strategy that appeals to the publication’s niche audience, no matter if we’re in a digital era or not. Market pessimism may be holding you back, but the truth is that print still leads to ROI that will add to your bottom line — and you don’t want to miss that opportunity.

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Showing That You are Prepared at all Times is a Great Indicator That You are Professional

Here are five reasons why the old school business card are still important -- and why you should have a pocket full of them at all times.

1. Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.

Two individuals with their heads buried in their phones typing away won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.

2. Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.

You can encounter a potential lead or contact at any time -- tradeshows, industry conferences, happy hour, airport lounges -- and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.

3. When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number. Your goal is to make a memorable first impression.

Yes fancy cards, they cost more -- but think of how many unnecessary expenses you can cut to allocate funds for great business cards. Hold off on the ping pong table and espresso machine for the office and get some business cards that will make a great first impression.

4. A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.

If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.

5. Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.

If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.

www.bouncemarketing.org | 386-734-9600

SEO Bounce Marketing Understands it...

Local SEO marketing gives businesses the opportunity to geographically target future customers. However, these people will only become your customer if they are made aware of your company’s existence. (bouncemarketing.org can help you with this) When you enter a search on a desktop, 20% of the results are local listings. When searching on a mobile device, the local listing results increase to 50%. More importantly, leads garnered from organic search have a 14.6% close rate compared to 1.7% for direct campaigns such as direct mail and print advertising.

The secret to local SEO is giving the search engines a clear message that you are open for business and easily found. Because they will never call you on the phone to ask if you are reputable, it is our job (bouncemarketing.org) to make sure your business is listed correctly in a wide variety of directories and databases. Those listings, coupled with good social media and reviews, create a message to Google and Bing that you are open for business and reputable. Call us for a more comprehensive breakdown of the factors we can help you with local SEO marketing. 386-734-9600 | bouncemarketing.org

SEO Orlando | SEO DeBary | SEO Deltona | SEO Lake Mary

Creating a web marketing strategy is time well spent for any business. Marketing efforts on the web can be tracked, targeted and employed into multiple mediums to create a holistic and effective strategy. Discover what’s important in today’s internet marketing landscape and how it applies to you and your business. Increase the quantity and quality of traffic to your website.

Bounce Marketing is an expert in search engine optimization, pay-per-click advertising, remarketing, email marketing, and social media marketing (like Facebook, Twitter & many others); and we can track, analyze, and report on web metrics that are relevant to your business or charity.

Depending on your budget and objectives, these services can be packaged together or stand-alone to focus on a specific strategy or end-goal. If you’re not sure what you need, let us customize a plan for you. 

We can take your objectives and identify what online marketing services can help accomplish those needs efficiently and effectively. We stay up-to-date on the ever changing landscape of online marketing, so you can be confident your online marketing plan is current and cutting-edge. Leave the heavy lifting to us, so you can stay focused on your business/charity and your customers/donors.

Please schedule an appointment with us to get started today, then stay for the free consulting!

386-734-9600 | bouncemarketing.org