Why Print Marketing is Still Important in the Digital Age

Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.

Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper box!

Don’t be afraid to use your print materials to drive traffic to your other marketing channels. Are you looking to increase engagement to your social media? Put it on your print! When designing promotional materials like flyers that feature sales or deals go ahead and put a call to action to follow you on Facebook for similar offers. You could direct people to subscribe to your email blast for lead capture (if you don’t want to stick with print and send them direct mail instead). You could even just focus on driving people to your website to learn more about other offerings. Remember, marketing is about building a relationship with your customers, and print is just one way to communicate.

www.bouncemarketing.org | 386-734-9600

Why Print Marketing is Still Important in the Digital Age

Why Print Marketing is Still Important in the Digital Age

Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.

Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper b
ox!

Don’t be afraid to use your print materials to drive traffic to your other marketing channels. Are you looking to increase engagement to your social media? Put it on your print! When designing promotional materials like flyers that feature sales or deals go ahead and put a call to action to follow you on Facebook for similar offers. You could direct people to subscribe to your email blast for lead capture (if you don’t want to stick with print and send them direct mail instead). You could even just focus on driving people to your website to learn more about other offerings. Remember, marketing is about building a relationship with your customers, and print is just one way to communicate.

www.bouncemarketing.org | 386-734-9600

Reasons Why Flyers Are Still So Important

Reasons Why Flyers Are Still So Important

1. Shoppers are kinetic. We aren’t always online. Even if you have your smart phone handy, sometimes it’s easier to pick up paper. Prospects hang onto paper more–so long as it is well-written and has a great design (that’s print designers and web designers must work together).

2. Face-to-face connection. When we’re face-to-face with a prospect, it’s nice to be able to hand over/lean over or pass something physical between you. Besides the connection that is communicated by the body language here, the sales team also looks professional to the prospect; a flyer helps you come across organized and prepared for a sales conversation.

Even better, with a flyer you don’t have to “send someone away” to go and look at your website. You can discuss what’s right in front of you together, without the distractions of an electronic device immediately offers.

3. Win-Win for customer and vendor: another point of contact in the sales cycle. These days you need more than 7 points of contact before a prospect trusts you. Having a flyer to send gives you a reason to touch back with your prospect. It allows you to give them more information, raise more objections and ask you more meaningful questions. This further the sales cycle for the sales professional and most importantly: it’s better for the customer who’ll be able to make a more educated purchasing decision.

It's a technological world but that doesn't mean print is dead. Tangible objects like a flyer or trifold should go hand in hand with a well designed website. One works with another.

www.bouncemarketing.org | 386-734-9600 | plus.google.com/+BounceMarketingIncDeltona

The Importance of Brochures/Flyers

The Importance of Brochures/Flyers

For any business to flourish, publicity and marketing are vital for success. One way of creating awareness for your business is to carry out a print marketing campaign.

If you do not know a lot about a print marketing campaign you will probably think you do not need it. Well, in fact, it is a very important part of any companies marketing plan.

And here is why:

A print marketing campaign can potentially increase the success of any company as it helps in globalizing the brand. It can help in creating awareness regarding your business and the more awareness you create, the better the chances of people opting for you
r products or services.

In a print marketing campaign, you should try and interact with your business clients and outline the benefits of your company’s services with a special advantage on the products or services your company offers.

The brochures/flyers should contain the right amount of information about your business and the best offers and products which the consumer is likely to be interested in. Also, highlighting special offers or discounts is a great way to catch your customers attention.

Using our services you can create a print marketing campaign or a campaign targeted to very specific areas. Local campaigns work well for smaller businesses that want to increase their popularity locally and really help to ensure that local people make your business their first choice to call.

www.bouncemarketing.org | 386-734-9600

The Importance of Brochures/Flyers

The Importance of Brochures/Flyers

For any business to flourish, publicity and marketing are vital for success. One way of creating awareness for your business is to carry out a print marketing campaign.

If you do not know a lot about a print marketing campaign you will probably think you do not need it. Well, in fact, it is a very important part of any companies marketing plan.

And here is why:

A print marketing campaign can potentially increase the success of any company as it helps in globalizing the brand. It can help in creating awareness regarding your business and the more awareness you create, the better the chances of people opting for your products or services.

In a print marketing campaign, you should try and interact with your business clients and outline the benefits of your company’s services with a special advantage on the products or services your company offers.

The brochures/flyers should contain the right amount of information about your business and the best offers and products which the consumer is likely to be interested in. Also, highlighting special offers or discounts is a great way to catch your customers attention.

Using our services you can create a print marketing campaign or a campaign targeted to very specific areas. Local campaigns work well for smaller businesses that want to increase their popularity locally and really help to ensure that local people make your business their first choice to call.

www.bouncemarketing.org | 386-734-9600

Print marketing should go hand-in-hand with a web presence as well!

Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.

Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper box!

Print marketing should go hand-in-hand with a web presence as well!

www.bouncemarketing.org

| 386-734-9600

Print is an Effective Tool for Delivering Your Message to Your Audiences

As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology.

Direct mail continues to be used heavily, with a 43% share of total local retail advertising. And, according to a Pitney Bowes survey, 76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication.

There are many reasons why print is (and will remain) an effective tool for delivering your message to your audiences.

Variable Printing

Although variable printing is by no means a new process, consumers have been using it with more frequency as advancements in printing technology have lowered the cost. Variable printing allows you to uniquely customize each piece of media by changing certain elements from piece to piece, taking advantage of the power of complex personalization.

Social networking has become an integral part of the way entrepreneurs reach their customers, but the idea of networking has been around much longer than Facebook and Twitter. After all, what's a business card if not a social medium? When you hand a potential customer or business relation a business card, you're making a social connection with that person and giving them the means to do the same with you.

Social media can also be fully integrated with any print marketing strategy or campaign. In fact, you'd be hard-pressed to find a business card from a serious entrepreneur without his or her Facebook address, Twitter address, or other social networking URL printed on it. (Slightly over half of respondents to a Nielsen survey said they used a social media advertising campaign in conjunction with print media.)

You still need to develop an effective print strategy that will put your brand in the spotlight and excite your audience. If you use the same, boring print materials as everyone else, you will have a hard time making your mark.

Get creative, put some real thought and effort into your print marketing collateral, and make use of all the tools and technologies available to you.

www.bouncemarketing.org | 386-734-9600

BounceMarketing.org talks about Mentoring and Coaching!!

Coaching and mentoring are two forms of training that provide employees with:

• Knowledge
• Skills
• Attitudes

This enables employees to perform their job to the best of their abilities.  The aim is to develop people for future jobs within the organisation.  Training was known as a long-term investment in human capital; however, in today’s work environment, continuous learning is imperative.

(Stop By at 610 Deltona Blvd., Deltona, FL to learn more)

Training has the following benefits:

• Improves quality
• Boots productivity
• Helps the organisation to be competitive
• Strengthens employee commitment
• Responds to customer needs
• Assisting in meeting individual and organisational goals

Training and mentoring are indispensable in your organisation; this can include:

• Informal
• On-the-job training
• Classroom training
• Electronic training
• Experiential training
• Mentoring
• Coaching

Needs Analysis

The first step in the process is to identify any training gaps or areas for improvement either for the individual or the organisation as a whole.

Once you have identified the training needs, it is about finding the training that suits the individual.

Just keep in mind, the more you invest in your staff and their training, the more they will reward you with improved work practices and generally getting more done in less time.  This, in turn, will impact on your bottom line.  That is one reason why it is well worth investing in training, coaching and mentoring.

Learn More about this subject at BounceMarketing.org

Thinking of owning your own business or starting a charity?

Opening your own new venture is exciting and thrilling. But be mindful that everything which comes after the excitement and thrill has worn off that dictates whether your new startup will survive. It’s up to you to keep the thrill alive (forever).

So now what?

Bring to write and create a business plan (and yes the term business plan can be used for charities). This plan of action is needed to fulfill your dreams (and financial goals) Remember – you – are your own boss and running a successful venture is up to you. Your success lies with the approach you choose to take and the plan you write. Remember, re-read your plan and make changes as needed to avoid making costly mistakes. (By doing this you will avoid the common pitfalls that many new small startups make when rushing to get going.)

Bounce Marketing offers free consulting workshops to help you…

·         Prepare an initial business plan to clarify your marketing, management, purpose, vision, objectives, and financial goals.

·         Determine your start-up capital needs.

·         Identify sources of start-up capital and backup sources if needed.

·         Evaluate and quantify your organizational plan for the short and long term

·         Identifying the best business structure that best fits your needs by evaluating it’s advantages and disadvantages.

·         Operational Structure of your venture - ease of operation, establish billing and collection procedures and portability should you need to relocate.

·         Select the right accounting software by evaluating your budget, needs and hardware.

·         Consulting if setting up a home office is a good fit while potentially creating a tax deduction.

·         Resources to help prepare and file all required state and local licenses and permits.

·         Resources to prepare and file your application for your Federal Employer Identification Number.

·         Resources to identify your business insurance needs.

·         Develop a solid Partnership or Board of Directors Agreement. This is an extremely important document for all new partnerships / boards and will help prevent a tremendous amount of problems down the road.

Let us help you succeed by getting your new organization off to a good strong start.

Reach us at: www.facebook.com/bouncemarketing or email us at: design@bouncemarketing.org

Beat Procrastination in 2014!

Beat Procrastination….

Procrastination is not reserved for only individuals. Many business leaders and actual businesses/charitable organizations also procrastinate!  This is often to their detriment…

Let me share an example:  

There was a charity with a large board of directors, which is made up of doctors, professors, scientists, professionals, and educators… all very intelligent folks.  This non-profit wanted to do a fundraising ball for its founder (who was quite old).  But, board members dragged their feet with regard to executing any fundraising strategy they initially embraced. This was followed by the key staff person being laid off due to lack of funds.  The charity and its programs have been shut down permanently.

Why?  The founder was too old to lead and the board got stuck in a thinking mode. They never moved into the action plan and execution mode.  The available funds/resources slowly went away which caused their key staff member to resign due to diminished. 

How to Stop Procrastinating?

Bring in your staff in the planning process – get their buy in.  Get your board on track with weekly/monthly/quarterly updates and have your staff begin to move towards achieving small goals set by them.  This will start bringing in the results desired.  With small goals achieved – it makes getting the bigger goal and making the fundraising event happen.

Seven Steps to Remember about Beating Procrastination:

      1.   Create a timeline based action plan with clear goals and desired results
2.       Have updates to everyone on progress
3.       Host follow up report meetings
4.       Include a call to action for the board members to be active in
5.       Share photos of successes
6.       Promote the event
7.       Have the event

     Call us for a free consulting appointment at 386-734-9600, www.facebook.com/bouncemarketing or www.bouncemarketing.org