According to PrintIsBig.com, U.S. and worldwide industry statistics, U.S. advertisers spend on average $167 per person on direct mail to earn $2,095 worth of goods sold. That’s a 1,300% return on investment!
Still not sure if investing in print is right for you? According to Forbes Magazine, print materials and publications offer your customers and prospects a different brand experience that online. Below are 4 reasons why your print publications will make a lasting impact on your target market.
-Print is Tangible. Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received.
-Print is Credible. Like the feeling you get when you see The New York Times or your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and comeback at any time to resume your reading. And print requires “real estate”. As marketers, we like this! A printed piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.
-Print Establishes Your Brand. Printed publications and other branded materials is an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that helps to establish brand recognition.
-Print Helps You Reach Your Target Market. The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it be a niche market or the general public. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.
Print is not dead and should go hand-in-hand with a beautifully designed website.
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