Print is Tangible. Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received.
Print is Credible. Like the feeling you get when you see The New York Times or your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and comeback at any time to resume your reading. And print requires “real estate”. As marketers, we like this! A printed piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.
Print Establishes Your Brand. Printed publications and other branded materials is an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that helps to establish brand recognition.
Print Helps You Reach Your Target Market. The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it be a niche market or the general public. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.
Print Can Be More Engaging. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spend 43 minutes reading a magazine.
Less Print, Is More For You. With more companies taking their marketing efforts online, the old has become new again as print becomes the new trend. But this isn’t your parents’ world of print communications! Marketers have more information and data to make calculated decisions about content, consumption, consumers, and collateral types. Customers’ and prospects’ email inboxes are overflowing with unsolicited ads and non-worthy news, most of which is largely ignored. With this in mind, designing and sharing a great printed marketing piece should be high on your list of strategic marketing initiatives.
Print and a website presence should go hand and hand. Let Bounce help you today!
www.bouncemarketing.org | 386-734-9600
Showing posts with label seo winter park. Show all posts
Showing posts with label seo winter park. Show all posts
Wednesday, August 10, 2016
Friday, August 5, 2016
Luck Happens when Preparation Meets Opportunity!
1. Business cards give people the ability to follow up
When you meet someone and develop that instant rapport you want to give them a chance to follow up with you instantly without having to reach for a pen or their phone.
If left with no other choice do not hesitate to hand over your phone to the other person and have him type in his contact details and vice versa.
Another option is to use phone apps that allow the gadgets to exchange contact information.
Although these options are available to many there will always be instances where you meet someone who may not have all of these technological things on them or isn’t comfortable using them.
This is why nothing can still replace the business card in encouraging people to follow up with you.
2. Business cards show that you are a professional
The littlest things we do send out the biggest messages.
Something as simple as a business card is indicative that you took the time to actually put your information in a card. This immediately separates you from 99% of the other men out there who may be students like you or are out there seeking a job like yourself.
3. Having a business card keeps one focused on the goal
In situations where one is trying to look for work it is not unusual to participate in a few networking events.
If you decide to go to events like these with a certain number of business cards on your person then you can immediately create a goal for yourself.
An example of a goal would be to make to distribute the 50 business cards that you brought along to the event. You can also create secondary goals such as collect at least 20 of others’ business cards or have at least 15 to 20 people express interest in following up with you.
If you decide to approach networking events in this manner then your business cards can serve as a reminder and keep you focused on the goal -which is to follow up with people regarding possible opportunities.
4. Business cards can help make you referable
Business Card ExchangeA good business card will not only contain one’s name and contact details. It should also mention what that person’s skills are.
Having this extra detail can make all the difference because although the person that you initially give your business card may not know what to do with you and your skills, he may know someone in his network that has in need of someone like you.
It is good to remember that random encounters with different people happen all the time. And when they do, you always want to be prepared to take advantage of these meetings and the opportunities that could arise from them.
To me there is no such thing as luck.
Luck happens when preparation meets opportunity.
In saying that make sure that you always have your business cards with you so when opportunity comes you are already prepared and you too may get “lucky” and find success.
www.bouncemarketing.org | 386-734-9600 | plus.google.com/+BounceMarketingIncDeltona
When you meet someone and develop that instant rapport you want to give them a chance to follow up with you instantly without having to reach for a pen or their phone.
If left with no other choice do not hesitate to hand over your phone to the other person and have him type in his contact details and vice versa.
Another option is to use phone apps that allow the gadgets to exchange contact information.
Although these options are available to many there will always be instances where you meet someone who may not have all of these technological things on them or isn’t comfortable using them.
This is why nothing can still replace the business card in encouraging people to follow up with you.
2. Business cards show that you are a professional
The littlest things we do send out the biggest messages.
Something as simple as a business card is indicative that you took the time to actually put your information in a card. This immediately separates you from 99% of the other men out there who may be students like you or are out there seeking a job like yourself.
3. Having a business card keeps one focused on the goal
In situations where one is trying to look for work it is not unusual to participate in a few networking events.
If you decide to go to events like these with a certain number of business cards on your person then you can immediately create a goal for yourself.
An example of a goal would be to make to distribute the 50 business cards that you brought along to the event. You can also create secondary goals such as collect at least 20 of others’ business cards or have at least 15 to 20 people express interest in following up with you.
If you decide to approach networking events in this manner then your business cards can serve as a reminder and keep you focused on the goal -which is to follow up with people regarding possible opportunities.
4. Business cards can help make you referable
Business Card ExchangeA good business card will not only contain one’s name and contact details. It should also mention what that person’s skills are.
Having this extra detail can make all the difference because although the person that you initially give your business card may not know what to do with you and your skills, he may know someone in his network that has in need of someone like you.
It is good to remember that random encounters with different people happen all the time. And when they do, you always want to be prepared to take advantage of these meetings and the opportunities that could arise from them.
To me there is no such thing as luck.
Luck happens when preparation meets opportunity.
In saying that make sure that you always have your business cards with you so when opportunity comes you are already prepared and you too may get “lucky” and find success.
www.bouncemarketing.org | 386-734-9600 | plus.google.com/+BounceMarketingIncDeltona
Thursday, July 28, 2016
Why Print Marketing is Still Important in the Digital Age
Why Print Marketing is Still Important in the Digital Age
Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.
Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper box!
Don’t be afraid to use your print materials to drive traffic to your other marketing channels. Are you looking to increase engagement to your social media? Put it on your print! When designing promotional materials like flyers that feature sales or deals go ahead and put a call to action to follow you on Facebook for similar offers. You could direct people to subscribe to your email blast for lead capture (if you don’t want to stick with print and send them direct mail instead). You could even just focus on driving people to your website to learn more about other offerings. Remember, marketing is about building a relationship with your customers, and print is just one way to communicate.
www.bouncemarketing.org | 386-734-9600
Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.
Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper box!Don’t be afraid to use your print materials to drive traffic to your other marketing channels. Are you looking to increase engagement to your social media? Put it on your print! When designing promotional materials like flyers that feature sales or deals go ahead and put a call to action to follow you on Facebook for similar offers. You could direct people to subscribe to your email blast for lead capture (if you don’t want to stick with print and send them direct mail instead). You could even just focus on driving people to your website to learn more about other offerings. Remember, marketing is about building a relationship with your customers, and print is just one way to communicate.
www.bouncemarketing.org | 386-734-9600
Tuesday, July 26, 2016
Reasons Why Flyers Are Still So Important
Reasons Why Flyers Are Still So Important
1. Shoppers are kinetic. We aren’t always online. Even if you have your smart phone handy, sometimes it’s easier to pick up paper. Prospects hang onto paper more–so long as it is well-written and has a great design (that’s print designers and web designers must work together).
2. Face-to-face connection. When we’re face-to-face with a prospect, it’s nice to be able to hand over/lean over or pass something physical between you. Besides the connection that is communicated by the body language here, the sales team also looks professional to the prospect; a flyer helps you come across organized and prepared for a sales conversation.
Even better, with a flyer you don’t have to “send someone away” to go and look at your website. You can discuss what’s right in front of you together, without the distractions of an electronic device immediately offers.
3. Win-Win for customer and vendor: another point of contact in the sales cycle. These days you need more than 7 points of contact before a prospect trusts you. Having a flyer to send gives you a reason to touch back with your prospect. It allows you to give them more information, raise more objections and ask you more meaningful questions. This further the sales cycle for the sales professional and most importantly: it’s better for the customer who’ll be able to make a more educated purchasing decision.
It's a technological world but that doesn't mean print is dead. Tangible objects like a flyer or trifold should go hand in hand with a well designed website. One works with another.
www.bouncemarketing.org | 386-734-9600
1. Shoppers are kinetic. We aren’t always online. Even if you have your smart phone handy, sometimes it’s easier to pick up paper. Prospects hang onto paper more–so long as it is well-written and has a great design (that’s print designers and web designers must work together).
2. Face-to-face connection. When we’re face-to-face with a prospect, it’s nice to be able to hand over/lean over or pass something physical between you. Besides the connection that is communicated by the body language here, the sales team also looks professional to the prospect; a flyer helps you come across organized and prepared for a sales conversation.
Even better, with a flyer you don’t have to “send someone away” to go and look at your website. You can discuss what’s right in front of you together, without the distractions of an electronic device immediately offers.3. Win-Win for customer and vendor: another point of contact in the sales cycle. These days you need more than 7 points of contact before a prospect trusts you. Having a flyer to send gives you a reason to touch back with your prospect. It allows you to give them more information, raise more objections and ask you more meaningful questions. This further the sales cycle for the sales professional and most importantly: it’s better for the customer who’ll be able to make a more educated purchasing decision.
It's a technological world but that doesn't mean print is dead. Tangible objects like a flyer or trifold should go hand in hand with a well designed website. One works with another.
www.bouncemarketing.org | 386-734-9600
Monday, February 16, 2015
SEO Bounce Marketing Understands it...
Local SEO marketing gives businesses the opportunity to geographically target future customers. However, these people will only become your customer if they are made aware of your company’s existence. (bouncemarketing.org can help you with this) When you enter a search on a desktop, 20% of the results are local listings. When searching on a mobile device, the local listing results increase to 50%. More importantly, leads garnered from organic search have a 14.6% close rate compared to 1.7% for direct campaigns such as direct mail and print advertising.
The secret to local SEO is giving the search engines a clear message that you are open for business and easily found. Because they will never call you on the phone to ask if you are reputable, it is our job (bouncemarketing.org) to make sure your business is listed correctly in a wide variety of directories and databases. Those listings, coupled with good social media and reviews, create a message to Google and Bing that you are open for business and reputable. Call us for a more comprehensive breakdown of the factors we can help you with local SEO marketing. 386-734-9600 | bouncemarketing.org
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