A Well-Designed Logo Can Contribute to Business Success,

Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy.

Purpose
Business logos are intended to be the "face" of a company: They are graphical displays of a company's unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the company's core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colors and design choices in all other business marketing materials.

Brand Identity
Logos are the chief visual component of a company's overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. However, a logo should cohere well with other aspects of a company's visual presentation: No logo, however well designed, can look good when surrounded by contradictory graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines.

www.bouncemarketing.org | 386-734-9600

Prospecting Quick Ideas for 2015!

Inspired Marketing!

Enjoy new blog posts regularly at the cflprofessionals.com ... enjoy!!

We create amazing designs for printing and websites. Plus we offer computer repair, online marketing management, and training too! All these great investments make our charity programs possible.

bouncemarketing.org - 386-734-9600

Habits of High Performing People!

Here are some habits of High Performers.  Are you high performer?

• Tell people what you are doing and be willing accept help
• Ask people what they are doing and if they need any help
• In non-industry jargon way, share your achievements to your friends and family
• Communicate progress to staff and staff leaders regularly
• Learn and discuss failures - learn what you did and didn't do to recover
• Find a personal business / career coach
• Always ensure that your goals and objectives are S.M.A.R.T. (Specific, Measurable, Achievable, Realistic and Time-bound)
• First focus on the top priorities
• Focus on your performance objectives
• Attend company parties, activities, gatherings, and events
• Tell the truth
• Share solutions when reporting a problem
• Praise people regularly 
• Volunteer to be the spokesperson
• Be sponsor for youth programs, leagues, worthy causes, or professional events when possible
• Prepare for meetings ahead of time
• Learn professional skills and don't stop learning
• Share the positives not the negatives of your personal time
• Take predetermined risks
• Find fun things to do in your personal time and invite others to join you
• Have integrity
• Make decisions and stick to them
• Be loyal to others
• Be honest and upfront with people
• Be nice to everyone (retail workers and administrative assistants)
• Go to networking meetings regularly
• Be a people person
• Be creative and if your ideas are rejected - try again / don't give up
• Respond quickly and be available via email, phone, or in-person
• Always follow up
• Accept and ask for feedback regularly
• Focus on your strengths, know your weaknesses but don't worry about them
• Smile often
• Empower yourself and assume a leadership role until told otherwise
• Stay fit and healthy
• Dress for success but not for conformity
• Help other people and accept help from others
• Be a role model for others and get a few positive role models to look up to
• Read books regularly
• Be different and stand up for what is right
• Have your own thoughts and opinions
• Engage with upper management without fear
• Share knowledge and fruits of success
• Know when to sell and when to tell
• Never Stop Making New Friends and remember their names
• Just do it and get it done
• Arrive early
• Avoid excuses in any form
• Proof read what you write
• Ask questions especially when you are in doubt about something
• Take time to eat so you are not running on empty
• Know your goals 
• Organize your work space regularly
• Don't avoid conflict if it's necessary
• Be real to yourself and others
• Hold people accountable
• Take the blame - don't blame others
• Help make new ideas happen vs. being a barrier for them to happen
• Remember delegation is a form of empowerment
• Be a good listener
• Allow people to make mistakes but hold them accountable for repeating the same mistake continuously
• Protect the producers
• Be committed - use words like: do, will, yes, and no
• Know the deadline and conditions for success
• Don't Procrastinate
• Get to an agreement 
• Remember your time and other's time is precious

Learn more about Bounce Marketing's Managing Director at: www.bouncemarketing.org

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Thinking of owning your own business or starting a charity?

Opening your own new venture is exciting and thrilling. But be mindful that everything which comes after the excitement and thrill has worn off that dictates whether your new startup will survive. It’s up to you to keep the thrill alive (forever).

So now what?

Bring to write and create a business plan (and yes the term business plan can be used for charities). This plan of action is needed to fulfill your dreams (and financial goals) Remember – you – are your own boss and running a successful venture is up to you. Your success lies with the approach you choose to take and the plan you write. Remember, re-read your plan and make changes as needed to avoid making costly mistakes. (By doing this you will avoid the common pitfalls that many new small startups make when rushing to get going.)

Bounce Marketing offers free consulting workshops to help you…

·         Prepare an initial business plan to clarify your marketing, management, purpose, vision, objectives, and financial goals.

·         Determine your start-up capital needs.

·         Identify sources of start-up capital and backup sources if needed.

·         Evaluate and quantify your organizational plan for the short and long term

·         Identifying the best business structure that best fits your needs by evaluating it’s advantages and disadvantages.

·         Operational Structure of your venture - ease of operation, establish billing and collection procedures and portability should you need to relocate.

·         Select the right accounting software by evaluating your budget, needs and hardware.

·         Consulting if setting up a home office is a good fit while potentially creating a tax deduction.

·         Resources to help prepare and file all required state and local licenses and permits.

·         Resources to prepare and file your application for your Federal Employer Identification Number.

·         Resources to identify your business insurance needs.

·         Develop a solid Partnership or Board of Directors Agreement. This is an extremely important document for all new partnerships / boards and will help prevent a tremendous amount of problems down the road.

Let us help you succeed by getting your new organization off to a good strong start.

Reach us at: www.facebook.com/bouncemarketing or email us at: design@bouncemarketing.org

Beat Procrastination in 2014!

Beat Procrastination….

Procrastination is not reserved for only individuals. Many business leaders and actual businesses/charitable organizations also procrastinate!  This is often to their detriment…

Let me share an example:  

There was a charity with a large board of directors, which is made up of doctors, professors, scientists, professionals, and educators… all very intelligent folks.  This non-profit wanted to do a fundraising ball for its founder (who was quite old).  But, board members dragged their feet with regard to executing any fundraising strategy they initially embraced. This was followed by the key staff person being laid off due to lack of funds.  The charity and its programs have been shut down permanently.

Why?  The founder was too old to lead and the board got stuck in a thinking mode. They never moved into the action plan and execution mode.  The available funds/resources slowly went away which caused their key staff member to resign due to diminished. 

How to Stop Procrastinating?

Bring in your staff in the planning process – get their buy in.  Get your board on track with weekly/monthly/quarterly updates and have your staff begin to move towards achieving small goals set by them.  This will start bringing in the results desired.  With small goals achieved – it makes getting the bigger goal and making the fundraising event happen.

Seven Steps to Remember about Beating Procrastination:

      1.   Create a timeline based action plan with clear goals and desired results
2.       Have updates to everyone on progress
3.       Host follow up report meetings
4.       Include a call to action for the board members to be active in
5.       Share photos of successes
6.       Promote the event
7.       Have the event

     Call us for a free consulting appointment at 386-734-9600, www.facebook.com/bouncemarketing or www.bouncemarketing.org