Print marketing should go hand-in-hand with a web presence as well!

Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.

Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper box!

Print marketing should go hand-in-hand with a web presence as well!

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Print is an Effective Tool for Delivering Your Message to Your Audiences

As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology.

Direct mail continues to be used heavily, with a 43% share of total local retail advertising. And, according to a Pitney Bowes survey, 76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication.

There are many reasons why print is (and will remain) an effective tool for delivering your message to your audiences.

Variable Printing

Although variable printing is by no means a new process, consumers have been using it with more frequency as advancements in printing technology have lowered the cost. Variable printing allows you to uniquely customize each piece of media by changing certain elements from piece to piece, taking advantage of the power of complex personalization.

Social networking has become an integral part of the way entrepreneurs reach their customers, but the idea of networking has been around much longer than Facebook and Twitter. After all, what's a business card if not a social medium? When you hand a potential customer or business relation a business card, you're making a social connection with that person and giving them the means to do the same with you.

Social media can also be fully integrated with any print marketing strategy or campaign. In fact, you'd be hard-pressed to find a business card from a serious entrepreneur without his or her Facebook address, Twitter address, or other social networking URL printed on it. (Slightly over half of respondents to a Nielsen survey said they used a social media advertising campaign in conjunction with print media.)

You still need to develop an effective print strategy that will put your brand in the spotlight and excite your audience. If you use the same, boring print materials as everyone else, you will have a hard time making your mark.

Get creative, put some real thought and effort into your print marketing collateral, and make use of all the tools and technologies available to you.

www.bouncemarketing.org | 386-734-9600

A Well-Designed Logo Can Contribute to Business Success,

Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy.

Purpose
Business logos are intended to be the "face" of a company: They are graphical displays of a company's unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the company's core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colors and design choices in all other business marketing materials.

Brand Identity
Logos are the chief visual component of a company's overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. However, a logo should cohere well with other aspects of a company's visual presentation: No logo, however well designed, can look good when surrounded by contradictory graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines.

www.bouncemarketing.org | 386-734-9600

There Is Always A Need For Business Cards

Everything we do in business today is digital -- sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon.

Here are five reasons why the old school business card is still important -- and why you should have a pocket full of them at all times.

1. Swapping contact information digitally is impersonal.
2. They are an effective direct marketing tools.
3. A business card is the first impression of your brand.
4. Creative business cards get shared -- continuing to market for you.
5. Business cards show you are prepared.

Fear not. Conversations will still end with, “Let me give you my business card,” at least for a little longer.

www.bouncemarketing.org | 386-734-9600

Give Your Company An Easily Recognizable, Vibrant Logo!

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning. It often follows the naming the business and coincides with the development of a company motto or slogan and other visual representations. Having an effective logo can benefit your company.

A logo gives your company an easily recognized visual symbol. By placing this image on all correspondence materials, marketing collateral, your website and emails, you give people consistent exposure to your brand. The more people are exposed to your logo, the more synonymous the logo becomes with your name and brand. This allows you to put your logo on promotional materials and even products as a stand-alone representation of your business when your name won't fit or doesn't look as good.

www.bouncemarketing.org | 386-734-9600

We are a full service non-profit marketing agency

We are a full service non-profit marketing agency in Deltona, Florida without the typical outlandish marketing agency prices. We offer a wide variety of graphic design services, including logos, postcards, catalogs, brochures, billboard sign design, trade show displays, web content management systems, mobile websites, e-commerce websites, social media marketing, social media brand management (on Facebook, Google+, Twitter, and many more popular sites.), SEO updates, Website Updates, IT Support, Online Business Listings, and traditional website design for Deltona and the surrounding communities.

You can also take advantage of the branding solutions we offer and by doing so you are re-investing into our community including Deltona. Your investment goes towards our free services we supply. Take pride in knowing: underemployed and unemployed people are getting our help - youth can receive our programs at no charge; and adults can begin growing or starting new ventures with us.

So look at your investment in promotional materials, corporate apparel, and more cool designs as your way to help the community in Deltona and around the surrounding areas.

Thank you for learning about us for your marketing needs! Call 386-734-9600 to schedule an immediate appointment.

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