Why Business Cards Are Important

Here are five reasons why the old school business card are still important -- and why you should have a pocket full of them at all times.

1. Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.

Two individuals with their heads buried in their phones typing away won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.

2. Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.

You can encounter a potential lead or contact at any time -- tradeshows, industry conferences, happy hour, airport lounges -- and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.

3. When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number. Your goal is to make a memorable first impression.

Yes fancy cards, they cost more -- but think of how many unnecessary expenses you can cut to allocate funds for great business cards. Hold off on the ping pong table and espresso machine for the office and get some business cards that will make a great first impression.

4. A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.

If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.

5. Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.

If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.

How Can Print Advertising Help You?

Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.

Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper box!

Print marketing should go hand-in-hand with a web presence as well!

www.bouncemarketing.org | 386-734-9600

Why Print Marketing Is important In A Digital Age

 

Why Print Marketing is Still Important in the Digital Age

Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.

Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper box!

Don’t be afraid to use your print materials to drive traffic to your other marketing channels. Are you looking to increase engagement to your social media? Put it on your print! When designing promotional materials like flyers that feature sales or deals go ahead and put a call to action to follow you on Facebook for similar offers. You could direct people to subscribe to your email blast for lead capture (if you don’t want to stick with print and send them direct mail instead). You could even just focus on driving people to your website to learn more about other offerings. Remember, marketing is about building a relationship with your customers, and print is just one way to communicate.

www.bouncemarketing.org | 386-734-9600

Why Are Flyers Important For Your Business?

Reasons Why Flyers Are Still So Important

1. Shoppers are kinetic. We aren’t always online. Even if you have your smart phone handy, sometimes it’s easier to pick up paper. Prospects hang onto paper more–so long as it is well-written and has a great design (that’s print designers and web designers must work together).

2. Face-to-face connection. When we’re face-to-face with a prospect, it’s nice to be able to hand over/lean over or pass something physical between you. Besides the connection that is communicated by the body language here, the sales team also looks professional to the prospect; a flyer helps you come across organized and prepared for a sales conversation.

Even better, with a flyer you don’t have to “send someone away” to go and look at your website. You can discuss what’s right in front of you together, without the distractions of an electronic device immediately offers.

3. Win-Win for customer and vendor: another point of contact in the sales cycle. These days you need more than 7 points of contact before a prospect trusts you. Having a flyer to send gives you a reason to touch back with your prospect. It allows you to give them more information, raise more objections and ask you more meaningful questions. This further the sales cycle for the sales professional and most importantly: it’s better for the customer who’ll be able to make a more educated purchasing decision.

It's a technological world but that doesn't mean print is dead. Tangible objects like a flyer or trifold should go hand in hand with a well designed website. One works with another.

www.bouncemarketing.org | 386-734-9600 | plus.google.com/+BounceMarketingIncDeltona

The Importance of Brochures/Flyers

The Importance of Brochures/Flyers

For any business to flourish, publicity and marketing are vital for success. One way of creating awareness for your business is to carry out a print marketing campaign.

If you do not know a lot about a print marketing campaign you will probably think you do not need it. Well, in fact, it is a very important part of any companies marketing plan.

And here is why:

A print marketing campaign can potentially increase the success of any company as it helps in globalizing the brand. It can help in creating awareness regarding your business and the more awareness you create, the better the chances of people opting for your products or services.

In a print marketing campaign, you should try and interact with your business clients and outline the benefits of your company’s services with a special advantage on the products or services your company offers.

The brochures/flyers should contain the right amount of information about your business and the best offers and products which the consumer is likely to be interested in. Also, highlighting special offers or discounts is a great way to catch your customers attention.

Using our services you can create a print marketing campaign or a campaign targeted to very specific areas. Local campaigns work well for smaller businesses that want to increase their popularity locally and really help to ensure that local people make your business their first choice to call.

www.bouncemarketing.org | 386-734-9600

Why Business Cards Are Important In A Digital World

 

Everything we do in business today is digital -- sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon.

Here are five reasons why the old school business card is still important -- and why you should have a pocket full of them at all times.

1. Swapping contact information digitally is impersonal.
2. They are an effective direct marketing tools.
3. A business card is the first impression of your brand.
4. Creative business cards get shared -- continuing to market for you.
5. Business cards show you are prepared.

Fear not. Conversations will still end with, “Let me give you my business card,” at least for a little longer.

www.bouncemarketing.org | 386-734-9600

Optimizing Your Advertising

It’s no secret that in today’s world digital media is a major component of many small business’s marketing efforts, but don’t forget print advertising remains one of the best ways to increase customer awareness and build a positive, credible reputation.

1. Acess to a targeted audience.
2. Extended reach.
3. Improved audience engagement.
4. It’s easy!
5. It’s cost-effective.

Not sure if you are optimizing both print and digital? The experts at Bounce Marketing in Central Florida, can help make sure your marketing strategy is as diverse as your audience. Contact us now to see how Bounce Marketing can get your business in print!

www.bouncemarketing.org | 386-734-9600

Custom Logos

A good logo is critical for a successful business—especially in a trade as competitive as landscaping. Here are five ways an outstanding corporate identity will help your company succeed.

1. Great Logos Make Great First Impressions
2. Attract New Customers
3. Stand Out from Your Competition
4. Keep Loyal Customers
5. Earn Trust with Professionalism

www.bouncemarketing.org | 386-734-9600

How Can Print Help Your Business?

Looking for way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy for your target market to become saturated with online advertisements and email marketing. It’s time to take a proven approach to reaching your prospects, print.

According to PrintIsBig.com, U.S. and worldwide industry statistics, U.S. advertisers spend on average $167 per person on direct mail to earn $2,095 worth of goods sold. That’s a 1,300% return on investment!

Still not sure if investing in print is right for you? According to Forbes Magazine, print materials and publications offer your customers and prospects a different brand experience that online. Below are 4 reasons why your print publications will make a lasting impact on your target market.

-Print is Tangible. Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received.

-Print is Credible. Like the feeling you get when you see The New York Times or your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and comeback at any time to resume your reading. And print requires “real estate”. As marketers, we like this! A printed piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.

-Print Establishes Your Brand. Printed publications and other branded materials is an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that helps to establish brand recognition.

-Print Helps You Reach Your Target Market. The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it be a niche market or the general public. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.

Print is not dead and should go hand-in-hand with a beautifully designed website.

www.bouncemarketing.org | 386-734-9600 | plus.google.com/+BounceMarketingIncDelton