Print Advertising!

Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.

Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper box!

Print marketing should go hand-in-hand with a web presence as well!

www.bouncemarketing.org | 386-734-9600

Why Print Marketing is Still Important in the Digital Age

Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.

Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper box!

Don’t be afraid to use your print materials to drive traffic to your other marketing channels. Are you looking to increase engagement to your social media? Put it on your print! When designing promotional materials like flyers that feature sales or deals go ahead and put a call to action to follow you on Facebook for similar offers. You could direct people to subscribe to your email blast for lead capture (if you don’t want to stick with print and send them direct mail instead). You could even just focus on driving people to your website to learn more about other offerings. Remember, marketing is about building a relationship with your customers, and print is just one way to communicate.

www.bouncemarketing.org | 386-734-9600

Reasons Why Flyers Are Still So Important

Reasons Why Flyers Are Still So Important

1. Shoppers are kinetic. We aren’t always online. Even if you have your smart phone handy, sometimes it’s easier to pick up paper. Prospects hang onto paper more–so long as it is well-written and has a great design (that’s print designers and web designers must work together).

2. Face-to-face connection. When we’re face-to-face with a prospect, it’s nice to be able to hand over/lean over or pass something physical between you. Besides the connection that is communicated by the body language here, the sales team also looks professional to the prospect; a flyer helps you come across organized and prepared for a sales conversation.

Even better, with a flyer you don’t have to “send someone away” to go and look at your website. You can discuss what’s right in front of you together, without the distractions of an electronic device immediately offers.

3. Win-Win for customer and vendor: another point of contact in the sales cycle. These days you need more than 7 points of contact before a prospect trusts you. Having a flyer to send gives you a reason to touch back with your prospect. It allows you to give them more information, raise more objections and ask you more meaningful questions. This further the sales cycle for the sales professional and most importantly: it’s better for the customer who’ll be able to make a more educated purchasing decision.

It's a technological world but that doesn't mean print is dead. Tangible objects like a flyer or trifold should go hand in hand with a well designed website. One works with another.

www.bouncemarketing.org | 386-734-9600 | plus.google.com/+BounceMarketingIncDeltona

Customized Print Advertising

The Importance of Brochures/Flyers

For any business to flourish, publicity and marketing are vital for success. One way of creating awareness for your business is to carry out a print marketing campaign.

If you do not know a lot about a print marketing campaign you will probably think you do not need it. Well, in fact, it is a very important part of any companies marketing plan.

And here is why:

A print marketing campaign can potentially increase the success of any company as it helps in globalizing the brand. It can help in creating awareness regarding your business and the more awareness you create, the better the chances of people opting for your products or services.

In a print marketing campaign, you should try and interact with your business clients and outline the benefits of your company’s services with a special advantage on the products or services your company offers.

The brochures/flyers should contain the right amount of information about your business and the best offers and products which the consumer is likely to be interested in. Also, highlighting special offers or discounts is a great way to catch your customers attention.

Using our services you can create a print marketing campaign or a campaign targeted to very specific areas. Local campaigns work well for smaller businesses that want to increase their popularity locally and really help to ensure that local people make your business their first choice to call.

www.bouncemarketing.org | 386-734-9600

Come in today to discuss how we can get your business marketed today!

Versatility
Marketing brochures are among the most versatile tools you can use to inform customers of your products or services. Retail stores and offices that experience a lot of customer traffic often have brochures with product information at the front of the store or in the waiting room. Banks, for instance, create brochures on each category of financial product for customers to review as they wait in the lobby. Marketers also take brochures to trade shows and presentations to hand out to potential customers or business associates.

Marketing Kits
Brochures work well in combination with a media kit or promotional giveaway. Media kits are packets of company or product information sent to news media for use in developing reviews or feature stories on the business. The brochure gives a good overview of the company. You can also include brochures in giveaway packages, such as with a bag and T-shirt handed out at a trade show. Combining the brochure with tangible items of interest to the recipient may attract more attention to it.

Information
Brochures offer much more room for company and product information than other print items, such as a newspaper or magazine ad or direct mail letter or postcard. Even a simple trifold design allows for a colorful front page and five separate sections for product and service information. You can tell a story in a brochure over the course of the layout and end it with a call to action. Coupons with special deals and discounts are also commonly included, which may prompt immediate business.

Costs
The relatively low cost of producing brochures compared with other marketing options adds to their value for small businesses. A single brochure may cost as little as $1 to $3 to produce, depending on the design, color content and finish quality. And the more brochures you order, the less expensive each one is.

Come in today to discuss how we can get your business marketed through print services.

www.bouncemarketing.org | 386-734-9600

Print Is Now a Missed Opportunity

Reputation and Reliability
Print is tangible and holds a power over people that digital can’t replicate. It’s been around since before digital was even conceptualized, and it has been delivering reliable information to audiences since it was created. Take Time magazine, for example — the average person would trust an article they published over one of the many less-credible digital sources. While online publications often produce content that gets debated or disproven, print remains a stable, trustworthy resource for people to get the information they want.

Stay Off This Bandwagon
Because of the fact that so many businesses have all but left the print game, a customer receiving an actual parcel in the mail is noteworthy due to the rarity of the occurrence. With everyone clamoring to announce the death of print, and multitudes of newspapers and magazines closing their doors, there exists now a power vacuum into which an authority like your company can step. The key is precision targeting by engaging a niche audience, and using what you know about your audience to your advantage.

The likely reason our society has not translated virtually all of our books and advertisements to the digital world is that, ultimately, print advertising effectiveness is still real and demonstrable. The intangibility of articles hovering in cyberspace leaves something to be desired in customers. Yes, internet marketing has its advantages, especially because of easy national and international distribution potential. However, consider print media the underdog in an exciting matchup. With everybody betting on digital because they “got a hot tip” that print is washed up, leveraging the medium and making revenue from your efforst is within reach of your brand.

Print Is Now a Missed Opportunity
As multitudes of advertisers maintain their focus on digital, you can stand apart from your competitors by utilizing the medium that is getting left behind. There’s a print publication for every type of audience, and yes, people are still reading them — especially loyal readers. You can tap into a market you’re missing out on, and make a lasting impression that differs from your digital messages. Print advertising effectiveness boils down to your ability to develop a strategy that appeals to the publication’s niche audience, no matter if we’re in a digital era or not. Market pessimism may be holding you back, but the truth is that print still leads to ROI that will add to your bottom line — and you don’t want to miss that opportunity.

www.bouncemarketing.org | 386-734-9600 | plus.google.com/+BounceMarketingIncDeltona

Print Establishes Your Brand

Print is Tangible. Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received.
Print is Credible. Like the feeling you get when you see The New York Times or your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and comeback at any time to resume your reading. And print requires “real estate”. As marketers, we like this! A  printed piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.

Print Establishes Your Brand. Printed publications and other branded materials is an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that helps to establish brand recognition.

Print Helps You Reach Your Target Market.  The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it be a niche market or the general public. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.

Print Can Be More Engaging. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spend 43 minutes reading a magazine.

Less Print, Is More For You. With more companies taking their marketing efforts online, the old has become new again as print becomes the new trend. But this isn’t your parents’ world of print communications! Marketers have more information and data to make calculated decisions about content, consumption, consumers, and collateral types. Customers’ and prospects’ email inboxes are overflowing with unsolicited ads and non-worthy news, most of which is largely ignored. With this in mind, designing and sharing a great printed marketing piece should be high on your list of strategic marketing initiatives.

Print and a website presence should go hand and hand. Let Bounce help you today!

www.bouncemarketing.org | 386-734-9600

Having a Business Card Keeps One Focused On the Goal

Having this extra detail can make all the difference because although the person that you initially give your business card may not know what to do with you and your skills, he may know someone in his network that has in need of someone like you.

It is good to remember that random encounters with different people happen all the time. And when they do, you always want to be prepared to take advantage of these meetings and the opportunities that could arise from them.

To me there is no such thing as luck.

Luck happens when preparation meets opportunity.

In saying that make sure that you always have your business cards with you so when opportunity comes you are already prepared and you too may get “lucky” and find success.

www.bouncemarketing.org | 386-734-9600