What Makes a Great Business Card - Bounce Marketing

What Makes a Great Business Card - Bounce Marketing
www.bouncemarketing.org | 844-319-9600

A good business card is one of the most powerful parts of a good marketing strategy. Your business card is like a face to your potential clients and can make or break a client’s first impression of your company. Choosing a card that is modern, professional, and appropriate for your business is key when designing your business card. But, how do you go about choosing the best design to support your business? To help you get started, here are some designs to consider:

Basic Cards
A basic business card is typically black ink printed on white, or cream cardstock. Minimalist cards like these are clean and straightforward. Bearing only the facts, this no-nonsense approach can appeal to clients who like utility over flashy styling. The design is simple and perfect for displaying clear and concise information. 

Pictures and Color
Sometimes all you need is a splash of color to grab the attention of a potential client. Having a pallet that matches the feel of your company can make your brand more memorable, and add a hint of fun to an otherwise plain card. Images representing yourself, a product, or a service can communicate what your business is about in a visually impacting way. Also, having your face on the card can help a contact remember what you look for the next time they see you.

Tactile Cards
For something more outside of the box, you can shift the distinguishing factor to the feel of the card, rather than the look. Nonstandard materials, such as metal or wood, can give a business card an interesting feel that is sure to impress. You could also give your card a different shape, or use embossing to be a bit more subtle. Business cards like these will be more expensive, but for some having this kind of card may be worth it.

Business cards are key for any company. They provide more than just information. They build connection and give a customer a memorable experience. These cards can also provide multipurpose information such as a map, or an appointment reminder. Some opt to have the card serve as a coupon, or you can write more information on the card if needed. There’s no end to the function of a business card, so it’s important to create one that’s just right for your company.

Call us at 844-319-9600 or visit our offices at 610 Deltona Blvd., Ste D., Deltona, Florida.

www.bouncemarketing.org | 844-319-9600 | plus.google.com/+BounceMarketingIncDeltona

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Always Have Your Business Card with You - Bounce Marketing

Always Have Your Business Card with You - Bounce Marketing
www.bouncemarketing.org | 844-319-9600

1.  Business cards give people the ability to follow up

When you meet someone and develop that instant rapport you want to give them a chance to follow up with you instantly without having to reach for a pen or their phone.

If left with no other choice do not hesitate to hand over your phone to the other person and have him type in his contact details and vice versa.

Another option is to use phone apps that allow the gadgets to exchange contact information.

Although these options are available to many there will always be instances where you meet someone who may not have all of these technological things on them or isn’t comfortable using them.

This is why nothing can still replace the business card in encouraging people to follow up with you.

2.  Business cards show that you are a professional

The littlest things we do send out the biggest messages.

Something as simple as a business card is indicative that you took the time to actually put your information on a card. This immediately separates you from 99% of the other men out there who may be students like you or are out there seeking a job like yourself.

3.  Having a business card keeps one focused on the goal

In situations where one is trying to look for work, it is not unusual to participate in a few networking events.

If you decide to go to events like these with a certain number of business cards on your person then you can immediately create a goal for yourself.

An example of a goal would be to make to distribute the 50 business cards that you brought along to the event. You can also create secondary goals such as collect at least 20 of others’ business cards or have at least 15 to 20 people express interest in following up with you.

If you decide to approach networking events in this manner then your business cards can serve as a reminder and keep you focused on the goal -which is to follow up with people regarding possible opportunities.

4.  Business cards can help make you referable

Business Card Exchange - a good business card will not only contain one’s name and contact details. It should also mention what that person’s skills are.

Having this extra detail can make all the difference because although the person that you initially give your business card may not know what to do with you and your skills, he may know someone in his network that has in need of someone like you.

It is good to remember that random encounters with different people happen all the time. And when they do, you always want to be prepared to take advantage of these meetings and the opportunities that could arise from them.

To me, there is no such thing as luck.

Luck happens when preparation meets opportunity.

In saying that make sure that you always have your business cards with you so when the opportunity comes you are already prepared and you too may get “lucky” and find success.

www.bouncemarketing.org | 844-319-9600 | plus.google.com/+BounceMarketingIncDeltona

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