Developing Your Brand Strategy

Bounce Marketing can help you when you want to develop your brand strategy.
www.bouncemarketing.org | 844-319-9600

Developing a brand strategy is a vital step in creating your company’s identity. Your brand strategy will act as a blueprint when it comes to developing your marketing strategies and tactics. Your branding is also the core of your business, and having one keeps your business functional and consistent. An effective branding process will create a unique identity that differentiates you from the competition.

What is the purpose of your brand?

Your brand should be created based on your company’s personality, image, and core characteristics. The impressions you make, and how others perceive your company will lay the basic framework for your branding. So, what do you want your brand to do for your company, and what do you want others to say about your products or services? With a strong brand, you will have more influence on your marketing, and you will be able to build your credibility as a business. This should motivate customers and clients to want to purchase your products or services.

A big part of your branding is the look of your marketing. Everything from your logo to your color schemes all play a part in your branding strategy. With the success of your branding strategy weighing so heavily on the look of your branding, it may be best to turn to a professional. Bounce Marketing can help design the perfect logo for your business, and create a custom layout that can be used throughout your marketing campaign.

Call us at 844-319-9600 or visit our offices at 610 Deltona Blvd., Ste D., Deltona, Florida.
www.bouncemarketing.org | 844-319-9600 | plus.google.com/+BounceMarketingIncDeltona

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What Makes a Great Business Card - Bounce Marketing

What Makes a Great Business Card - Bounce Marketing
www.bouncemarketing.org | 844-319-9600

A good business card is one of the most powerful parts of a good marketing strategy. Your business card is like a face to your potential clients and can make or break a client’s first impression of your company. Choosing a card that is modern, professional, and appropriate for your business is key when designing your business card. But, how do you go about choosing the best design to support your business? To help you get started, here are some designs to consider:

Basic Cards
A basic business card is typically black ink printed on white, or cream cardstock. Minimalist cards like these are clean and straightforward. Bearing only the facts, this no-nonsense approach can appeal to clients who like utility over flashy styling. The design is simple and perfect for displaying clear and concise information. 

Pictures and Color
Sometimes all you need is a splash of color to grab the attention of a potential client. Having a pallet that matches the feel of your company can make your brand more memorable, and add a hint of fun to an otherwise plain card. Images representing yourself, a product, or a service can communicate what your business is about in a visually impacting way. Also, having your face on the card can help a contact remember what you look for the next time they see you.

Tactile Cards
For something more outside of the box, you can shift the distinguishing factor to the feel of the card, rather than the look. Nonstandard materials, such as metal or wood, can give a business card an interesting feel that is sure to impress. You could also give your card a different shape, or use embossing to be a bit more subtle. Business cards like these will be more expensive, but for some having this kind of card may be worth it.

Business cards are key for any company. They provide more than just information. They build connection and give a customer a memorable experience. These cards can also provide multipurpose information such as a map, or an appointment reminder. Some opt to have the card serve as a coupon, or you can write more information on the card if needed. There’s no end to the function of a business card, so it’s important to create one that’s just right for your company.

Call us at 844-319-9600 or visit our offices at 610 Deltona Blvd., Ste D., Deltona, Florida.

www.bouncemarketing.org | 844-319-9600 | plus.google.com/+BounceMarketingIncDeltona

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Always Have Your Business Card with You - Bounce Marketing

Always Have Your Business Card with You - Bounce Marketing
www.bouncemarketing.org | 844-319-9600

1.  Business cards give people the ability to follow up

When you meet someone and develop that instant rapport you want to give them a chance to follow up with you instantly without having to reach for a pen or their phone.

If left with no other choice do not hesitate to hand over your phone to the other person and have him type in his contact details and vice versa.

Another option is to use phone apps that allow the gadgets to exchange contact information.

Although these options are available to many there will always be instances where you meet someone who may not have all of these technological things on them or isn’t comfortable using them.

This is why nothing can still replace the business card in encouraging people to follow up with you.

2.  Business cards show that you are a professional

The littlest things we do send out the biggest messages.

Something as simple as a business card is indicative that you took the time to actually put your information on a card. This immediately separates you from 99% of the other men out there who may be students like you or are out there seeking a job like yourself.

3.  Having a business card keeps one focused on the goal

In situations where one is trying to look for work, it is not unusual to participate in a few networking events.

If you decide to go to events like these with a certain number of business cards on your person then you can immediately create a goal for yourself.

An example of a goal would be to make to distribute the 50 business cards that you brought along to the event. You can also create secondary goals such as collect at least 20 of others’ business cards or have at least 15 to 20 people express interest in following up with you.

If you decide to approach networking events in this manner then your business cards can serve as a reminder and keep you focused on the goal -which is to follow up with people regarding possible opportunities.

4.  Business cards can help make you referable

Business Card Exchange - a good business card will not only contain one’s name and contact details. It should also mention what that person’s skills are.

Having this extra detail can make all the difference because although the person that you initially give your business card may not know what to do with you and your skills, he may know someone in his network that has in need of someone like you.

It is good to remember that random encounters with different people happen all the time. And when they do, you always want to be prepared to take advantage of these meetings and the opportunities that could arise from them.

To me, there is no such thing as luck.

Luck happens when preparation meets opportunity.

In saying that make sure that you always have your business cards with you so when the opportunity comes you are already prepared and you too may get “lucky” and find success.

www.bouncemarketing.org | 844-319-9600 | plus.google.com/+BounceMarketingIncDeltona

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Differentiate Your Business Brand - Bounce Marketing Inc.

Differentiate Your Business Brand - Bounce Marketing Inc.
www.bouncemarketing.org | 386-844-9600

Why Print Marketing is Still Important in the Digital Age

Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.

Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper box!

Don’t be afraid to use your print materials to drive traffic to your other marketing channels. Are you looking to increase engagement with your social media? Put it on your print! When designing promotional materials like flyers that feature sales or deals go ahead and put a call to action to follow you on Facebook for similar offers. You could direct people to subscribe to your email blast for lead capture (if you don’t want to stick with print and send them direct mail instead). You could even just focus on driving people to your website to learn more about other offerings. Remember, marketing is about building a relationship with your customers, and print is just one way to communicate.

www.bouncemarketing.org | 386-844-9600

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Get Your Company Noticed with Our Help - Bounce Marketing

Get Your Company Noticed with Our Help - Bounce Marketing
www.bouncemarketing.org | 844-319-9600

Get it all at Bounce Marketing - Get noticed with Bounce Marketing’s help!

Become a brand with unique and creative designs that will far surpass your greatest expectations, with any of our expert services including:

 -Websites
 -Custom Mobile Websites
 -Brochures
 -Business Cards
 -Tri-Folds
 -Mass Emails
 -Direct Mail (EDDM)
 -Logos & Custom Graphic Designs
 -SEO Marketing / Blogging

We take pride in offering our customers a "One Stop" shopping solution for all their corporate needs. From business cards to brochures to screen printing and embroidery, we can design your logo and can make it look amazing on just about anything you can imagine right here!

www.bouncemarketing.org | 844-319-9600

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Marketing Is a Slow Build, We Can Help - Bounce Marketing

Marketing Is a Slow Build, We Can Help - Bounce Marketing
www.bouncemarketing.org | 844-319-9600

Marketing is not a fly-by-night, one-time event.

Small-business owners are experts in the businesses they own or partner in. Most times, they are not necessarily professional marketers. A professional marketer generally has 5 to 10 years experience in the industry and went to college for a degree in business marketing or some variation of it. Most professional marketers have a specialization in: art design, web design, branding, advertising, sales marketing, and so on.

New business owners wanting to build their brand overnight plus those veteran business people wanting a quick fix to a cash-flow issue, often believe that throwing money at marketing it the answer to all their fears and concerns. They generally come to me looking for two things: increase sales and high paying work immediately. Neither of these happens quickly unfortunately due to website authority, web ranking, the age of the brand, lack of brand knowledge in the area, and other important factors. Business owners need to understand marketing is like fishing, just like making a cold sales call. Sometimes, you run into someone interested ‘now’ and other times it may not be the case. A successful marketing campaign takes planning, industry knowledge, knowledge of the area, of course following the pre-determined plan, plenty of time to grow the brand or product image in the community, and a little luck doesn’t hurt either.

No matter if you’re looking at SEM, social media marketing, direct mail, EDDM, promotional materials, or any of the many other types of marketing—none of them work overnight. And if someone promises you they will run. Don’t waste money paying someone who tells you they’ll give you the world, when, in fact, they cannot.
1. Marketing is not a fly-by-night, one-time event. Your strategy should be ongoing and consistent, not launched in a panicked fury when things aren’t looking good. If you begin to panic or feel nervous – so marketing right away – don’t wait for when you are fully in crisis mode or looking for the quick fix for your cash flow shortfall.
2. It should be targeted. Who is your audience? When does your audience want or need your product or service? Where is your audience located? How much is your preferred target market household income or business gross income? If you don’t know, find out and gear your marketing toward them. Otherwise, you’re throwing good marketing money down the drain. Not everyone is your type of customer and not every targeted customer is the same, so having different pre-determined brand messages might work for your business.

Regardless of what marketing route you take, do your market research, review your business plan and update it regularly with the most up to date demographic information. Plus, find out who your audience is and make a plan, if you don’t have a written one. Once you have those things in order—along with the understanding that marketing is a slow build—you’ll be in good shape.

Call us at 844-319-9600 or visit our offices at 610 Deltona Blvd., Ste D., Deltona, Florida.

www.bouncemarketing.org | 844-319-9600

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Building Client Relationships Starts With a Business Card

Here are five reasons why the old school business card is still important to building client relationships -- and why you should have a pocket full of them at all times.
www.bouncemarketing.org | 844-319-9600

1. Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.

Two individuals with their heads buried in their phones typing away won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation. www.bouncemarketing.org

2. Email marketing, search engine optimization, and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.

You can encounter a potential lead or contact at any time -- tradeshows, industry conferences, happy hour, airport lounges -- and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared. www.bouncemarketing.org

3. When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number. Your goal is to make a memorable first impression.

Yes, fancy cards, they cost more -- but think of how many unnecessary expenses you can cut to allocate funds for great business cards. Hold off on the ping pong table and espresso machine for the office and get some business cards that will make a great first impression. www.bouncemarketing.org

4. A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.

If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects. www.bouncemarketing.org

5. Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.

If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.

www.bouncemarketing.org | 844-319-9600
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Build a Print Marketing Campaign

Why a Print Marketing Campaign is Still Important in the Digital Age
www.bouncemarketing.org | 386-844-9600

Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print marketing campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.

Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper box! www.bouncemarketing.org

Don’t be afraid to use your print materials to drive traffic to your other marketing channels. Are you looking to increase engagement with your social media? Put it on your print! When designing promotional materials like flyers that feature sales or deals go ahead and put a call to action to follow you on Facebook for similar offers. You could direct people to subscribe to your email blast for lead capture (if you don’t want to stick with print and send them direct mail instead). You could even just focus on driving people to your website to learn more about other offerings. Remember, marketing is about building a relationship with your customers, and print marketing is just one way to communicate.

www.bouncemarketing.org | 386-844-9600
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The Advantages of Using Print Advertising - Bounce Marketing Inc

The Advantages of Using Print Advertising - Bounce Marketing Inc
www.bouncemarketing.org | 844-319-9600

Reputation and Reliability
Print is tangible and holds a power over people that digital can’t replicate. It’s been around since before digital was even conceptualized, and it has been delivering reliable information to audiences since it was created. Take Time magazine, for example — the average person would trust an article they published over one of the many less-credible digital sources. While online publications often produce content that gets debated or disproven, print remains a stable, trustworthy resource for people to get the information they want.

Stay Off This Bandwagon
Because of the fact that so many businesses have all but left the print game, a customer receiving an actual parcel in the mail is noteworthy due to the rarity of the occurrence. With everyone clamoring to announce the death of print, and multitudes of newspapers and magazines closing their doors, there exists now a power vacuum into which an authority like your company can step. The key is precision targeting by engaging a niche audience, and using what you know about your audience to your advantage.

The likely reason our society has not translated virtually all of our books and advertisements to the digital world is that, ultimately, print advertising effectiveness is still real and demonstrable. The intangibility of articles hovering in cyberspace leaves something to be desired in customers. Yes, internet marketing has its advantages, especially because of easy national and international distribution potential. However, consider print media the underdog in an exciting match up. With everybody betting on digital because they “got a hot tip” that print is washed up, leveraging the medium and making revenue from your efforts is within reach of your brand.

Print Is Now a Missed Opportunity
As multitudes of advertisers maintain their focus on digital, you can stand apart from your competitors by utilizing the medium that is getting left behind. There’s a print publication for every type of audience, and yes, people are still reading them — especially loyal readers. You can tap into a market you’re missing out on, and make a lasting impression that differs from your digital messages. Print advertising effectiveness boils down to your ability to develop a strategy that appeals to the publication’s niche audience, no matter if we’re in a digital era or not. Market pessimism may be holding you back, but the truth is that print still leads to ROI that will add to your bottom line — and you don’t want to miss that opportunity.

www.bouncemarketing.org | 844-319-9600 | plus.google.com/+BounceMarketingIncDeltona

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Thank You to All Veterans - Bounce Marketing Inc.

Thank You to All Veterans - Bounce Marketing Inc.
www.bouncemarketing.org | 844-319-9600

The Bounce Marketing team wants to honor all of the veterans who have served or are currently serving our country.

Thank you for your service!

www.bouncemarketing.org | 844-319-9600

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