Business Cards: Matte Vs. Glossy

Are you thinking of getting new business cards? When you give someone your business card you’re not just giving information on a piece of paper. The design, and quality of your business card communicates the quality of your business to potential clients, and has a huge impact on how people perceive you and your brand. There are some general rules for business cards, such as the type of card stock to use, and ink quality, that will impact the look and feel of the card, but the matte vs. glossy debate still largely comes down to preference. So, then how do you decide which is best to use? Here are some pros and cons of each.

Matte Business Cards

Matte stock cards offer a clean, modern look that’s great for designs and color pallets that are less vibrant. Matte finish ensures that there is no glare on your cards, and won’t keep finger prints or smudges when handled. Also, if you’re one to write on business cards before handing them out, the matte will allow you to do so.

Glossy Business Cards

The shiny finish on glossy business cards is great for making high contrast images or text look sharp and clear to see. It will also make vibrant pallets pop. This is great if you plan have a photo or head shot on your cards.  The gloss finish will also add an extra layer of protection that the matte finish won’t have. Gloss finish can be great, but they do have the chance of looking tacky when paired with a poor design. Having your cards professionally designed can remedy this situation.

Whichever kind of business card you go with truly does come down to personal preference. The most important thing to remember is to always choose a card that will enhance your branding.

Now for a limited time Bounce Marketing is offering business cards that will make your business look professional and high quality at a great deal. When you buy 500 business cards, you’ll receive 500 for free. Promote your business with the experts at Bounce Marketing!

Call us at 844-319-9600 or visit our offices at 610 Deltona Blvd., Ste D., Deltona, Florida.

www.bouncemarketing.org | 844-319-9600

Get it all at Bounce Marketing

Become a brand with unique and creative designs that will far surpass your greatest expectations, with any of our expert services including:

  -Websites
  -Custom Mobile Websites
  -Brochures
  -Business Cards
  -Tri-Folds
  -Mass Emails
  -Direct Mail (EDDM)
  -Logos & Custom Graphic Designs
  -SEO Marketing / Blogging

Now's the time to market your business, because you can take advantage of our limited time summer deals! When you buy 500 business cards, you'll get 500 for free! We also, have buy one get one on all banners! We'll help promote your business. Let us take care of any printed advertising your may need  for your local business.

www.bouncemarketing.org | 844-319-9600

The Advantages of Using Banners

Printed advertising is a timeless method of advertising, and a great way to promote your business. Printed advertising in general is a straightforward, and inexpensive way of advertising your business, but banners are a particularly effective printed item. Banners can be transported to various locations easily.  You can easily have multiple banners made for a low cost, and they are good for multiple uses.

Engage with Your Audience

Banners advertise in a subtle way. When promoting yourself to your audience, it’s important that your potential clients don’t feel harassed, or pressured into buying anything. Banners can catch the attention of new customers, and make them aware of your company so they can make their own decisions about investing in them without feeling uncomfortable.  It can also provide an ice breaker into a conversation with someone showing interest in the business. Similarly, banners are perfect for targeting towards different audiences and customers. Some companies may have several consumer bases, and it is important that all types of audiences are provided for.

Easy to Make and Flexible to Take

Banners are extremely cost effective, and you’ll get many uses out of them. They can be packed away easily when not in use, and put up easily at almost any occasion where your need to advertise your business. Banners are very effective when used properly, so it is important that effort goes into creating the best brand and image, as these are what the customer is going to associate with the business for a long time.

Bounce Marketing is here to help you advertise your business. For a limited time only, our banners are buy one get one free! Banners are perfect for displaying your logo, slogan, and another message for your potential clients. Use your custom banners to advertise your business, and promote your brand!

We will make custom print advertising that is sure to leave a good impression with everyone that sees it. Promote your business with the experts at Bounce Marketing!

Call us at 844-319-9600 or visit our offices at 610 Deltona Blvd., Ste D., Deltona, Florida.

www.bouncemarketing.org | 844-319-9600

Limited Time Printing Deals!

At Bounce Marketing, we take pride in offering our customers a "One Stop" shopping solution for all their corporate needs. From business cards to brochures to screen printing and embroidery, we can design your logo and can make it look amazing on just about anything you can imagine right here!

For a limited time only, our banners are buy one get one free! Banners are perfect for displaying your logo, slogan, and another message for your potential clients. Use your custom banners to advertise your business, and promote your brand!

The deals don’t stop there! For a limited time we also have buy 500 business cards get 500 free! Business cards are a professional way to introduce yourself to a potential client, and are a must for any business to have.

We will make custom print advertising that is sure to leave a good impression with everyone that sees it. Promote your business with the experts at Bounce Marketing!

Call us at 386-734-9600 or visit our offices at 610 Deltona Blvd., Ste D., Deltona, Florida.

www.bouncemarketing.org | 386-734-9600

Why Business Cards are Still Relevant

Here are five reasons why the old school business card are still important -- and why you should have a pocket full of them at all times.

1. Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.

Two individuals with their heads buried in their phones typing away won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.

2. Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.

You can encounter a potential lead or contact at any time -- tradeshows, industry conferences, happy hour, airport lounges -- and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.

3. When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number. Your goal is to make a memorable first impression.

Yes fancy cards, they cost more -- but think of how many unnecessary expenses you can cut to allocate funds for great business cards. Hold off on the ping pong table and espresso machine for the office and get some business cards that will make a great first impression.

4. A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.

If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.

5. Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.

If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.

www.bouncemarketing.org | 844-319-9600

Our New Summer Promotion!

If you buy 500 business cards, you get an extra 500 for FREE!

From matte to gloss, black and white to full color, Bounce Marketing is happy to provide you with all your business card needs.

Make sure you always have your business cards with you so when an opportunity comes you are already prepared!

www.bouncemarketing.org | 844-319-9600

Reputation and Reliability

Print is tangible and holds a power over people that digital can’t replicate. It’s been around since before digital was even conceptualized, and it has been delivering reliable information to audiences since it was created. Take Time magazine, for example — the average person would trust an article they published over one of the many less-credible digital sources. While online publications often produce content that gets debated or disproven, print remains a stable, trustworthy resource for people to get the information they want.

Stay Off This Bandwagon
Because of the fact that so many businesses have all but left the print game, a customer receiving an actual parcel in the mail is noteworthy due to the rarity of the occurrence. With everyone clamoring to announce the death of print, and multitudes of newspapers and magazines closing their doors, there exists now a power vacuum into which an authority like your company can step. The key is precision targeting by engaging a niche audience, and using what you know about your audience to your advantage.

The likely reason our society has not translated virtually all of our books and advertisements to the digital world is that, ultimately, print advertising effectiveness is still real and demonstrable. The intangibility of articles hovering in cyberspace leaves something to be desired in customers. Yes, internet marketing has its advantages, especially because of easy national and international distribution potential. However, consider print media the underdog in an exciting matchup. With everybody betting on digital because they “got a hot tip” that print is washed up, leveraging the medium and making revenue from your efforst is within reach of your brand.

Print Is Now a Missed Opportunity
As multitudes of advertisers maintain their focus on digital, you can stand apart from your competitors by utilizing the medium that is getting left behind. There’s a print publication for every type of audience, and yes, people are still reading them — especially loyal readers. You can tap into a market you’re missing out on, and make a lasting impression that differs from your digital messages. Print advertising effectiveness boils down to your ability to develop a strategy that appeals to the publication’s niche audience, no matter if we’re in a digital era or not. Market pessimism may be holding you back, but the truth is that print still leads to ROI that will add to your bottom line — and you don’t want to miss that opportunity.

www.bouncemarketing.org | (844) 319-9600

Why Print Marketing is Still Important in the Digital Age

Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.

Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper box!

Don’t be afraid to use your print materials to drive traffic to your other marketing channels. Are you looking to increase engagement to your social media? Put it on your print! When designing promotional materials like flyers that feature sales or deals go ahead and put a call to action to follow you on Facebook for similar offers. You could direct people to subscribe to your email blast for lead capture (if you don’t want to stick with print and send them direct mail instead). You could even just focus on driving people to your website to learn more about other offerings. Remember, marketing is about building a relationship with your customers, and print is just one way to communicate.

www.bouncemarketing.org | 844-319-9600