What Is Your Marketing Route - Bounce Marketing

What Is Your Marketing Route - Bounce Marketing
www.bouncemarketing.org | 844-319-9600

Marketing is not a fly-by-night, one-time event.

Small-business owners are experts in the businesses they own or partner in. Most times, they are not necessarily professional marketers. A professional marketer generally has 5 to 10 years experience in the industry and went to college for a degree in business marketing or some variation of it. Most professional marketers have a specialization in: art design, web design, branding, advertising, sales marketing, and so on.

New business owners wanting to build their brand overnight plus those veteran business people wanting a quick fix to a cash-flow issue, often believe that throwing money at marketing it the answer to all their fears and concerns. They generally come to me looking for two things: an increase sales and high paying work immediately. Neither of these happen quickly unfortunately due to website authority, web ranking, the age of the brand, lack of brand knowledge in the area, and other important factors. Business owners need to understand marketing is like fishing, just like making a cold sales call. Sometimes, you run into someone interested ‘now’ and other times it may not be the case. A successful marketing campaign takes planning, industry knowledge, knowledge of the area, of course following the pre-determined plan, plenty of time to grow the brand or product image in the community, and a little luck doesn’t hurt either.

No matter if you’re looking at SEM, social media marketing, direct mail, EDDM, promotional materials, or any of the many other types of marketing—none of them work overnight. And if someone promises you they will run. Don’t waste money paying someone who tells you they’ll give you the world, when, in fact, they cannot.
1. Marketing is not a fly-by-night, one-time event. Your strategy should be ongoing and consistent, not launched in a panicked fury when things aren’t looking good. If you begin to panic or feel nervous – so marketing right away – don’t wait for when you are fully in crisis mode or looking for the quick fix for your cash flow shortfall.
2. It should be targeted. Who is your audience? When does your audience want or need your product or service? Where is your audience located? How much is your preferred target market household income or business gross income? If you don’t know, find out and gear your marketing toward them. Otherwise, you’re throwing good marketing money down the drain. Not everyone is your type of customer and not every targeted customer is the same, so having different pre-determined brand messages might work for your business.

Regardless of what marketing route you take, do your market research, review your business plan and update it regularly with the most up to date demographic information. Plus, find out who your audience is and make a plan, if you don’t have a written one. Once you have those things in order—along with the understanding that marketing is a slow build—you’ll be in good shape.

Call us at 844-319-9600 or visit our offices at 610 Deltona Blvd., Ste D., Deltona, Florida.

www.bouncemarketing.org | 844-319-9600

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The Basic Unit of Your Brand's Identity - Bounce Marketing

The Basic Unit of Your Brand's Identity - Bounce Marketing
www.bouncemarketing.org | 844-319-9600

Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy.

Purpose
Business logos are intended to be the "face" of a company: They are graphical displays of a company's unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the company's core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colors and design choices in all other business marketing materials.

Brand Identity
Logos are the chief visual component of a company's overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. However, a logo should cohere well with other aspects of a company's visual presentation: No logo, however well designed, can look good when surrounded by contradictory graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors, and document-design guidelines.

www.bouncemarketing.org | 844-319-9600

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Get Your Business a Hand Drawn Logo - Bounce Marketing

Get Your Business a Hand Drawn Logo - Bounce Marketing
www.bouncemarketing.org | 844-319-9600

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning. It often follows the naming the business and coincides with the development of a company motto or slogan and other visual representations. Having an effective logo can benefit your company.

A logo gives your company an easily recognized visual symbol. By placing this image on all correspondence materials, marketing collateral, your website, and emails, you give people consistent exposure to your brand. The more people are exposed to your logo, the more synonymous the logo becomes with your name and brand. This allows you to put your logo on promotional materials and even products as a stand-alone representation of your business when your name won't fit or doesn't look as good.

www.bouncemarketing.org | 844-319-9600

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The Importance of Business Cards - Bounce Marketing

The Importance of Business Cards - Bounce Marketing
www.bouncemarketing.org | 844-319-9600

Here are five reasons why the old school business cards are still important -- and why you should have a pocket full of them at all times.

1. Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.

Two individuals with their heads buried in their phones typing away won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.

2. Email marketing, search engine optimization, and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.

You can encounter a potential lead or contact at any time -- tradeshows, industry conferences, happy hour, airport lounges -- and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.

3. When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number. Your goal is to make a memorable first impression.

Yes, fancy cards, they cost more -- but think of how many unnecessary expenses you can cut to allocate funds for great business cards. Hold off on the ping pong table and espresso machine for the office and get some business cards that will make a great first impression.

4. A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.

If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.

5. Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.

If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.

www.bouncemarketing.org | 844-319-9600

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What You Should Know About Print Advertising - Bounce Marketing

What You Should Know About Print Advertising - Bounce Marketing

Reputation and Reliability
Print is tangible and holds a power over people that digital can’t replicate. It’s been around since before digital was even conceptualized, and it has been delivering reliable information to audiences since it was created. Take Time magazine, for example — the average person would trust an article they published over one of the many less-credible digital sources. While online publications often produce content that gets debated or disproven, print remains a stable, trustworthy resource for people to get the information they want.

Stay Off This Bandwagon
Because of the fact that so many businesses have all but left the print game, a customer receiving an actual parcel in the mail is noteworthy due to the rarity of the occurrence. With everyone clamoring to announce the death of print, and multitudes of newspapers and magazines closing their doors there exists now a power vacuum into which an authority like your company can step. The key is precision targeting by engaging a niche audience, and using what you know about your audience to your advantage.

The likely reason our society has not translated virtually all of our books and advertisements to the digital world is that, ultimately, print advertising effectiveness is still real and demonstrable. The intangibility of articles hovering in cyberspace leaves something to be desired in customers. Yes, internet marketing has its advantages, especially because of easy national and international distribution potential. However, consider print media the underdog in an exciting matchup. With everybody betting on digital because they “got a hot tip” that print is washed up, leveraging the medium and making revenue from your efforts is within reach of your brand.

Print Is Now a Missed Opportunity
As multitudes of advertisers maintain their focus on digital, you can stand apart from your competitors by utilizing the medium that is getting left behind. There’s a print publication for every type of audience, and yes, people are still reading them — especially loyal readers. You can tap into a market you’re missing out on, and make a lasting impression that differs from your digital messages. Print advertising effectiveness boils down to your ability to develop a strategy that appeals to the publication’s niche audience, no matter if we’re in a digital era or not. Market pessimism may be holding you back, but the truth is that print still leads to ROI that will add to your bottom line — and you don’t want to miss that opportunity.

www.bouncemarketing.org | 844-319-9600 | plus.google.com/+BounceMarketingIncDeltona

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Print Helps You Reach Your Target Market - Bounce Marketing

Print Helps You Reach Your Target Market - Bounce Marketing
www.bouncemarketing.org | 844-319-9600

Print is Tangible. Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received.

Print is Credible. Like the feeling you get when you see The New York Times or your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and come back at any time to resume your reading. And print requires “real estate”. As marketers, we like this! A  printed piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.

Print Establishes Your Brand. Printed publications and other branded materials is an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images, and texture that helps to establish brand recognition.

Print Helps You Reach Your Target Market. The design and placement of your company ads in publications, newspapers, and magazines can help you reach your target audience, whether it be a niche market or the general public. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.

Print Can Be More Engaging. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spends 43 minutes reading a magazine.

Less Print, Is More For You. With more companies taking their marketing efforts online, the old has become new again as print becomes the new trend. But this isn’t your parents’ world of print communications! Marketers have more information and data to make calculated decisions about content, consumption, consumers, and collateral types. Customers’ and prospects’ email inboxes are overflowing with unsolicited ads and non-worthy news, most of which is largely ignored. With this in mind, designing and sharing a great printed marketing piece should be high on your list of strategic marketing initiatives.

Print and a website presence should go hand and hand. Let Bounce help you today!

www.bouncemarketing.org | 844-319-9600

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Developing Your Brand Strategy

Developing your brand strategy is the first step to a successful marketing campaign!
www.bouncemarketing.org | 844-319-9600

Developing a brand strategy is a vital step in creating your company’s identity. Your brand strategy will act as a blueprint when it comes to developing your marketing strategies and tactics. Your branding is also the core of your business, and having one keeps your business functional and consistent. An effective branding process will create a unique identity that differentiates you from the competition.

What is the purpose of your brand?

Your brand should be created based on your company’s personality, image, and core characteristics. The impressions you make, and how others perceive your company will lay the basic framework for your branding. So, what do you want your brand to do for your company, and what do you want others to say about your products or services? With a strong brand, you will have more influence on your marketing, and you will be able to build your credibility as a business. This should motivate customers and clients to want to purchase your products or services.

A big part of your branding is the look of your marketing. Everything from your logo to your color schemes, all play a part in your branding strategy. With the success of your branding strategy weighing so heavily on the look of your branding, it may be best to turn to a professional. Bounce Marketing can help design the perfect logo for your business, and create a custom layout that can be used throughout your marketing campaign.

Call us at 844-319-9600 or visit our offices at 610 Deltona Blvd., Ste D., Deltona, Florida.
www.bouncemarketing.org | 844-319-9600 | plus.google.com/+BounceMarketingIncDeltona
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