Creating Your Brand Identity

Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy.

Purpose
Business logos are intended to be the "face" of a company: They are graphical displays of a company's unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the company's core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colors and design choices in all other business marketing materials.

Brand Identity
Logos are the chief visual component of a company's overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. However, a logo should cohere well with other aspects of a company's visual presentation: No logo, however well designed, can look good when surrounded by contradictory graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines.

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Creating a Logo for Your Business

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning. It often follows the naming the business and coincides with the development of a company motto or slogan and other visual representations. Having an effective logo can benefit your company.

A logo gives your company an easily recognized visual symbol. By placing this image on all correspondence materials, marketing collateral, your website and emails, you give people consistent exposure to your brand. The more people are exposed to your logo, the more synonymous the logo becomes with your name and brand. This allows you to put your logo on promotional materials and even products as a stand-alone representation of your business when your name won't fit or doesn't look as good.

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What's Your Print Marketing Strategy?

Just like when you are developing any other marketing strategy, start by deciding what you want to do with your print campaign. Do you want to build awareness? Do you want to increase sales? What are your overall business objectives right now, and how can print be used to meet those goals? Go ahead and write everything down, from increasing social media engagement to gathering leads or building your list of email prospects. Yes, print can do that too.

Print you can hold in your hands. You see, touch and feel it, which studies have shown can make your brand more memorable. This is because customers are able to physically connect with your brand. To heighten this, think outside of the standard printer paper box!

Print marketing should go hand-in-hand with a web presence as well!

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Why do Print Marketing?

It’s no secret that in today’s world digital media is a major component of many small business’s marketing efforts, but don’t forget print advertising remains one of the best ways to increase customer awareness and build a positive, credible reputation.

1. Acess to a targeted audience.
2. Extended reach.
3. Improved audience engagement.
4. It’s easy!
5. It’s cost-effective.

Not sure if you are optimizing both print and digital? The experts at Bounce Marketing in Central Florida, can help make sure your marketing strategy is as diverse as your audience. Contact us now to see how Bounce Marketing can get your business in print!

www.bouncemarketing.org | 386-734-9600

The Importance of Business Cards

Here are five reasons why the old school business card are still important -- and why you should have a pocket full of them at all times.

1. Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.

Two individuals with their heads buried in their phones typing away won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.

2. Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.

You can encounter a potential lead or contact at any time -- tradeshows, industry conferences, happy hour, airport lounges -- and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.

3. When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number. Your goal is to make a memorable first impression.

Yes fancy cards, they cost more -- but think of how many unnecessary expenses you can cut to allocate funds for great business cards. Hold off on the ping pong table and espresso machine for the office and get some business cards that will make a great first impression.

4. A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.

If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.

5. Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.

If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.

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Business Cards: Matte Vs. Glossy

Are you thinking of getting new business cards? When you give someone your business card you’re not just giving information on a piece of paper. The design, and quality of your business card communicates the quality of your business to potential clients, and has a huge impact on how people perceive you and your brand. There are some general rules for business cards, such as the type of card stock to use, and ink quality, that will impact the look and feel of the card, but the matte vs. glossy debate still largely comes down to preference. So, then how do you decide which is best to use? Here are some pros and cons of each.

Matte Business Cards

Matte stock cards offer a clean, modern look that’s great for designs and color pallets that are less vibrant. Matte finish ensures that there is no glare on your cards, and won’t keep finger prints or smudges when handled. Also, if you’re one to write on business cards before handing them out, the matte will allow you to do so.

Glossy Business Cards

The shiny finish on glossy business cards is great for making high contrast images or text look sharp and clear to see. It will also make vibrant pallets pop. This is great if you plan have a photo or head shot on your cards.  The gloss finish will also add an extra layer of protection that the matte finish won’t have. Gloss finish can be great, but they do have the chance of looking tacky when paired with a poor design. Having your cards professionally designed can remedy this situation.

Whichever kind of business card you go with truly does come down to personal preference. The most important thing to remember is to always choose a card that will enhance your branding.

Now for a limited time Bounce Marketing is offering business cards that will make your business look professional and high quality at a great deal. When you buy 500 business cards, you’ll receive 500 for free. Promote your business with the experts at Bounce Marketing!

Call us at 844-319-9600 or visit our offices at 610 Deltona Blvd., Ste D., Deltona, Florida.

www.bouncemarketing.org | 844-319-9600

Get it all at Bounce Marketing

Become a brand with unique and creative designs that will far surpass your greatest expectations, with any of our expert services including:

  -Websites
  -Custom Mobile Websites
  -Brochures
  -Business Cards
  -Tri-Folds
  -Mass Emails
  -Direct Mail (EDDM)
  -Logos & Custom Graphic Designs
  -SEO Marketing / Blogging

Now's the time to market your business, because you can take advantage of our limited time summer deals! When you buy 500 business cards, you'll get 500 for free! We also, have buy one get one on all banners! We'll help promote your business. Let us take care of any printed advertising your may need  for your local business.

www.bouncemarketing.org | 844-319-9600