How Can Brochures Help Your Business

Versatility
Marketing brochures are among the most versatile tools you can use to inform customers of your products or services. Retail stores and offices that experience a lot of customer traffic often have brochures with product information at the front of the store or in the waiting room. Banks, for instance, create brochures on each category of financial product for customers to review as they wait in the lobby. Marketers also take brochures to trade shows and presentations to hand out to potential customers or business associates.

Marketing Kits
Brochures work well in combination with a media kit or promotional giveaway. Media kits are packets of company or product information sent to news media for use in developing reviews or feature stories on the business. The brochure gives a good overview of the company. You can also include brochures in giveaway packages, such as with a bag and T-shirt handed out at a trade show. Combining the brochure with tangible items of interest to the recipient may attract more attention to it.

Information
Brochures offer much more room for company and product information than other print items, such as a newspaper or magazine ad or direct mail letter or postcard. Even a simple trifold design allows for a colorful front page and five separate sections for product and service information. You can tell a story in a brochure over the course of the layout and end it with a call to action. Coupons with special deals and discounts are also commonly included, which may prompt immediate business.

Costs
The relatively low cost of producing brochures compared with other marketing options adds to their value for small businesses. And the more brochures you order, the less expensive each one is.

Come in today to discuss how we can get your business marketed through print services.

www.bouncemarketing.org | 386-734-9600

Reputation and Reliability

Reputation and Reliability
Print is tangible and holds a power over people that digital can’t replicate. It’s been around since before digital was even conceptualized, and it has been delivering reliable information to audiences since it was created. Take Time m

Stay Off This Bandwagon
Because of the fact that so many businesses have all but left the print game, a customer receiving an actual parcel in the mail is noteworthy due to the rarity of the occurrence. With everyone clamoring to announce the death of print, and multitudes of newspapers and magazines closing their doors, there exists now a power vacuum into which an authority like your company can step. The key is precision targeting by engaging a niche audience, and using what you know about your audience to your advantage.

The likely reason our society has not translated virtually all of our books and advertisements to the digital world is that, ultimately, print advertising effectiveness is still real and demonstrable. The intangibility of articles hovering in cyberspace leaves something to be desired in customers. Yes, internet marketing has its advantages, especially because of easy national and international distribution potential. However, consider print media the underdog in an exciting matchup. With everybody betting on digital because they “got a hot tip” that print is washed up, leveraging the medium and making revenue from your efforst is within reach of your brand.

Print Is Now a Missed Opportunity
As multitudes of advertisers maintain their focus on digital, you can stand apart from your competitors by utilizing the medium that is getting left behind. There’s a print publication for every type of audience, and yes, people are still reading them — especially loyal readers. You can tap into a market you’re missing out on, and make a lasting impression that differs from your digital messages. Print advertising effectiveness boils down to your ability to develop a strategy that appeals to the publication’s niche audience, no matter if we’re in a digital era or not. Market pessimism may be holding you back, but the truth is that print still leads to ROI that will add to your bottom line — and you don’t want to miss that opportunity.

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agazine, for example — the average person would trust an article they published over one of the many less-credible digital sources. While online publications often produce content that gets debated or disproven, print remains a stable, trustworthy resource for people to get the information they want.

Print Establishes Your Brand.

Print is Tangible. Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received.
Print is Credible. Like the feeling you get when you see The New York Times or your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and comeback at any time to resume your reading. And print requires “real estate”. As marketers, we like this! A  printed piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.

Print Establishes Your Brand. Printed publications and other branded materials is an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that helps to establish brand recognition.

Print Helps You Reach Your Target Market.  The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it be a niche market or the general public. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.

Print Can Be More Engaging. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spend 43 minutes reading a magazine.

Less Print, Is More For You. With more companies taking their marketing efforts online, the old has become new again as print becomes the new trend. But this isn’t your parents’ world of print communications! Marketers have more information and data to make calculated decisions about content, consumption, consumers, and collateral types. Customers’ and prospects’ email inboxes are overflowing with unsolicited ads and non-worthy news, most of which is largely ignored. With this in mind, designing and sharing a great printed marketing piece should be high on your list of strategic marketing initiatives.

Print and a website presence should go hand and hand. Let Bounce help you today!

www.bouncemarketing.org | 386-734-9600

Business cards give people the ability to follow up

1.  Business cards give people the ability to follow up

When you meet someone and develop that instant rapport you want to give them a chance to follow up with you instantly without having to reach for a pen or their phone.

If left with no other choice do not hesitate to hand over your phone to the other person and have him type in his contact details and vice versa.

Another option is to use phone apps that allow the gadgets to exchange contact information.

Although these options are available to many there will always be instances where you meet someone who may not have all of these technological things on them or isn’t comfortable using them.

This is why nothing can still replace the business card in encouraging people to follow up with you.

2.  Business cards show that you are a professional

The littlest things we do send out the biggest messages.

Something as simple as a business card is indicative that you took the time to actually put your information in a card. This immediately separates you from 99% of the other men out there who may be students like you or are out there seeking a job like yourself.

3.  Having a business card keeps one focused on the goal

In situations where one is trying to look for work it is not unusual to participate in a few networking events.

If you decide to go to events like these with a certain number of business cards on your person then you can immediately create a goal for yourself.

An example of a goal would be to make to distribute the 50 business cards that you brought along to the event. You can also create secondary goals such as collect at least 20 of others’ business cards or have at least 15 to 20 people express interest in following up with you.

If you decide to approach networking events in this manner then your business cards can serve as a reminder and keep you focused on the goal -which is to follow up with people regarding possible opportunities.

4.  Business cards can help make you referable

Business Card Exchange. A good business card will not only contain one’s name and contact details. It should also mention what that person’s skills are.

Having this extra detail can make all the difference because although the person that you initially give your business card may not know what to do with you and your skills, he may know someone in his network that has in need of someone like you.

It is good to remember that random encounters with different people happen all the time. And when they do, you always want to be prepared to take advantage of these meetings and the opportunities that could arise from them.

To me there is no such thing as luck.

Luck happens when preparation meets opportunity.

In saying that make sure that you always have your business cards with you so when opportunity comes you are already prepared and you too may get “lucky” and find success.

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Why Business Card Are Important

Here are five reasons why the old school business card are still important -- and why you should have a pocket full of them at all times.

1. Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.

Two individuals with their heads buried in their phones typing away won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.

2. Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.

You can encounter a potential lead or contact at any time -- tradeshows, industry conferences, happy hour, airport lounges -- and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.

3. When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number. Your goal is to make a memorable first impression.

Yes fancy cards, they cost more -- but think of how many unnecessary expenses you can cut to allocate funds for great business cards. Hold off on the ping pong table and espresso machine for the office and get some business cards that will make a great first impression.

4. A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.

If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.

5. Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.

If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.

www.bouncemarketing.org | 386-734-9600